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EV Charging Infrastructure

Seizing the opportunity for public charging infrastructure

Electric vehicle adoption and increasing EV sales are starting to outgrow available public charging infrastructure, with charging deserts creating a growing challenge for ambitious electrification targets. But how many charging points are really needed and where? And how to capitalize on infrastructure deployment or prioritize incentive spend?

Estimating the future public charging infrastructure needs, requires insight into various aspects of electrification. S&P Global Mobility is uniquely positioned to bring together energy, automotive, consumer and technology data and forecasts to help you make well-informed decisions.

Advanced geospatial techniques and consumer mobility data allow us to predict EV adoption and charging patterns at a very granular level of geography, enabling location optimization and utilization modeling:

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The EV Charging Infrastructure Model

Micro-Level Electric Vehicle Forecasts

Volume forecasts from national, state, and down to the micro-market level

  • What is the expected future number of Electric Vehicles on the road?
  • Where is the next wave of EV adoption going to be?
Incorporating key market factors:
  • Manufacturer model policy
  • Production capacities
  • Economic framework
  • Regulatory and incentives

Future Infrastructure Requirements

Public charging infrastructure requirement forecast, market prioritization, and gap analysis

  • Do charging deserts exist? 
  • What is the future regional charging demand?
Understanding consumer needs:
  • Demographic area profiles
  • Vehicle Miles Traveled 
  • Local regulatory 

Charging Station Location Planning

Public charging station location optimization and utilization model

  • Where is public charging most convenient for consumers? 
  • What are the future charging potential and expected utilization for a particular station?
Predicting consumer behavior:
  • Parking heat maps
  • Geographical travel pattern
  • Points of interest
  • Station utilization model


Tanja Linken

Tanja Linken is responsible for consulting automotive OEMs in defining optimal retail networks, maximizing sales performance and service retention, and effectively managing dealerships. Her experience of 50+ dealer network optimization projects comprises mature and emerging markets likewise. She contributes to the development of proprietary spatial models, including IHS Markit's award-winning "New Retail" methodology which combines geo-marketing techniques and data assets from both automotive and non-automotive fields in a unique, innovative way, allowing an omni-channel planning approach that includes online and offline customer touchpoints and diversified retail formats. Over the past 15 years Tanja has held several analytical and advisory positions, with a focus on geomarketing and retail planning. Prior to joining the automotive industry, she gained her professional experience with urban planning agencies. Tanja graduated with a Diploma degree in Applied Geography from Bochum University, Germany.

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Mark Boyadjis

Mark is responsible for developing custom research for S&P Global clients in automotive UX, ADAS, autonomous driving, connectivity, software and related areas. He is an automotive industry thought-leader and has been a key member of the group for more than 13 years. Mark is tasked with developing and incubating new research initiatives from specific technologies to new domains, as well as driving innovation and strategic investment for our customers and the industry as a whole. Regarded as a leader in Infotainment and HMI business practices, technology insights, and competitive intelligence, he is an often-quoted expert and presenter at several forums on behalf of S&P Global. He has led projects and research that have aided many automakers, tier one, and tier two suppliers in designing, implementing, and executing global scale strategic automotive technology goals in core product lines.Mark holds a Bachelor of Science in Economics and Business Management from the University of Minnesota's Carlson School of Management and Master of Science in Management of Technology (MS MOT) from the Technological Leadership Institute at the University of Minnesota's College of Science and Engineering, both United States.

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Treffen White

Treffen provides consulting support for automotive OEMs, national sales companies, and dealer groups in defining and executing Retail Performance strategies. Focus areas include Retail Performance, Network Planning, Market Analysis, Custom Forecasting, and Future Retail. His 20+ years of automotive experience include leading Network Development, Retail Experience, and Strategic Planning functions for Audi of America.Treffen holds a Bachelor of Economics and a Master of International Policy both from the University of Michigan-Ann Arbor.

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Kristen Balasia

Kristen's team is responsible for developing and delivering actionable solutions to the problems that matter most to the automotive industry. By connecting the dots between market leading data and forecasts, her team brings custom analytics and a sense of curiosity to drive critical decisions relating to electrification, charging, technology platforms, retail, consumer and market strategic planning. Her passion for her client's business brings innovation and provocative thought leadership to the decision makers creating change.Kristen hosts a monthly podcast, Fuel for Thought, with guest experts on todays most critical topics. She has also been on panels and presented on topics such as retail transformation, the economic impact of COVID, the changing product landscape and industry loyalty. She brings over 20 years of experience in roles across consulting, sales, purchasing, logistics and program management. She has served the automotive, commercial vehicle, retail and professional services industries.Prior to her tenure with S&P Global, Kristen served as Business Unit Director at Air International (a Global Tier 1 HVAC & PTC automotive supplier) where she led a global cross functional team responsible for several major global OEM programs. Over her time with the company she also served as Director of Program Management, Program Manager - GM Business and leadership roles in purchasing. Kristen has also held roles pertaining to planning and logistics within the automotive and retail industries. She has led and worked closely with teams, suppliers and customers around the world.Kristen earned a Master of Business Administration (MBA) degree from Wayne State University in Detroit, Michigan, and a Bachelor of Arts (BA) degree in Supply Chain Management from Michigan State University in East Lansing, Michigan.

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Claudio Vittori

His research area includes technology forecasting of e-mobility components, with a specific focus on electric motors power electronics and charging infrastructure.He has 8 years of experience in e-mobility, having worked for charging stations manufacturers, research institutions and an e-vehicle start-up in Switzerland, Germany and Italy.Claudio is based in Milan, Italy

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