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Automotive Audience Measurement

With the most comprehensive coverage of new and used vehicle transactions, IHS Markit is positioned to deliver fast, accurate results from marketing efforts - across any channel

Vehicle sales are matched against targeted audiences daily, help you:

  • Evaluate audience quality
  • Optimize marketing efforts mid-campaign
  • Recognize sales lost to competitors
  • Identify best-performing channels and sources
  • Evaluate buyer vs non-buyer profiles
  • Identify peak performing audiences

Measurement available in any format that meets your needs

audience performance - enabling conversion analysis and mid-flight optimization through competitive purchases, industry benchmarks, segment metrics. Audience Insights - informing audience planning through buyer vs non-buyer profiles, demographics, garage composition, loyalty

The IHS Markit advantage

Complete market coverage
  • All 50 states
  • 100% of new, used and competitive purchases
Measurement for all channels
  • Display/Video
  • Website
  • TV/Addressable/Over the Top (OTT)
  • Direct mail/Email
Fast and Flexible
  • Daily measurement available
  • Data feed, file, or dashboard
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