Obtain the data you need to make the most informed decisions by accessing our extensive portfolio of information, analytics, and expertise. Sign in to the product or service center of your choice.
As the global automotive industry recovers from the unparalleled
COVID-19 disruption, questions remain surrounding consumer
expectations, behaviors and optimal retail formats to drive a
comeback.
To address this, IHS Markit has conducted a one of a kind,
global consumer survey, unique in that:
Only consumers who actually bought a vehicle during the
shutdown period were surveyed
First-time buyer insights were captured and investigated
Corresponding loyalty and conquest behaviors and rationale were
analyzed
This survey provides insight into:
Understanding the customer's omnichannel journey to purchase
and pain points
Understanding how retail formats enabled or hindered the
customer journey
Understanding the customer's reasons for remaining or switching
brands
Understanding the customer's expectations for their next
vehicle purchase
Across seven markets - China, US, Germany, France, Italy, Spain,
and UK - there are interesting differences to consider in
prioritizing shorter-term tactical actions and setting longer-term
strategies to improve customer engagement.
