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Tesla delivered 24,237 new cars and crossovers to US households
in January 2021, the most of any of the sixteen luxury brands. This
was a 10% improvement versus January 2020, compared to a 3% decline
for the overall luxury market. While this is an impressive
performance given Tesla's relatively recent entry into the luxury
market, it is not the first time Tesla has reached the top of the
luxury space. Tesla ranked number one in January 2019 as well,
followed by a third place finish in January 2020. While Tesla
currently markets four models in the United States, its climb to
the top of the luxury sales charts has been driven in large part by
the success of the Model 3 and Model Y.
Posted 10 March 2021 by Tom Libby, Associate Director Loyalty Solutions and Industry Analysis, Automotive
