With the Android Automotive Operating System (OS), Google is set to make the sharpest rise in the infotainment syst… https://t.co/KHUcBgLxRs
Customer Logins
Obtain the data you need to make the most informed decisions by accessing our extensive portfolio of information, analytics, and expertise. Sign in to the product or service center of your choice.
Customer Logins
Software - an automotive disruptor
26 March 2021
Mark Boyadjis
Software, an automotive disruptor
Many do not think of cultural transformations as disruptive, merely because they take so long to complete. However, in the automotive industry, a cultural transformation is underway, wherein a new "software-first" culture is taking hold at many automakers and suppliers alike.
The rationale is to build competency and capacity for software development and integration in-house, and to focus on this aspect, before addressing hardware or vehicle platforms.
A fundamental shift like this is quite foreign for the industry, but OEMs like Toyota, Volkswagen, Renault, GM, and others see it as an essential defense mechanism against disruptors like Tesla, and the Tech Giants that encroach on the automotive market on a daily basis.
As this software-defined car trend continues, software will ultimately become the product of OEMs and the vehicles merely the applications.
Related Posts
-
-
-
-
-
-
-
-
Explore
RELATED INDUSTRIES & TOPICS
Follow Us
Increase in estimated sales figures can be observed in comparison to last year's figure of 50.5 billion USD for the… https://t.co/RYRKZ5pf6J
New name, same great content! On Wednesday 13th July we are changing our name to reflect our merger with @SPGlobal… https://t.co/ZTaBUGhvgm
S&P Global Mobility provides demographic data (ethnicity, gender, age and income) to the vehicle-model level for al… https://t.co/O9oyafStzi
{"items" : [
{"name":"share","enabled":true,"desc":"<strong>Share</strong>","mobdesc":"Share","options":[ {"name":"facebook","url":"https://www.facebook.com/sharer.php?u=http%3a%2f%2fihsmarkit.com%2fresearch-analysis%2fsoftware-an-automotive-disruptor.html","enabled":true},{"name":"twitter","url":"https://twitter.com/intent/tweet?url=http%3a%2f%2fihsmarkit.com%2fresearch-analysis%2fsoftware-an-automotive-disruptor.html&text=Software+-+an+automotive+disruptor+%7c+IHS+Markit+","enabled":true},{"name":"linkedin","url":"https://www.linkedin.com/sharing/share-offsite/?url=http%3a%2f%2fihsmarkit.com%2fresearch-analysis%2fsoftware-an-automotive-disruptor.html","enabled":true},{"name":"email","url":"?subject=Software - an automotive disruptor | IHS Markit &body=http%3a%2f%2fihsmarkit.com%2fresearch-analysis%2fsoftware-an-automotive-disruptor.html","enabled":true},{"name":"whatsapp","url":"https://api.whatsapp.com/send?text=Software+-+an+automotive+disruptor+%7c+IHS+Markit+ http%3a%2f%2fihsmarkit.com%2fresearch-analysis%2fsoftware-an-automotive-disruptor.html","enabled":true}]}, {"name":"rtt","enabled":true,"mobdesc":"Top"}
]}