Obtain the data you need to make the most informed decisions by accessing our extensive portfolio of information, analytics, and expertise. Sign in to the product or service center of your choice.
IHS Markit Perspectives - Roadmap for IR Beyond Covid-19 - Part 9
02 October 2020
IHS Markit's Perception Analytics team engages in in-depth
discussions with investors and analysts daily. In light of market
volatility and economic uncertainty, IHS Markit is speaking to
investors and analysts on a regular basis to assess how the current
situation with COVID-19 is impacting their evaluations of and
engagement with corporate issuers.
As many Investor Relations teams plan for 2021 with the hopes of
a recovery and return to stability, we ask investors and analysts
for their advice on how IR should navigate the 'new normal.'
Highlights include:
Companies should adopt a hybrid approach to
online/offline engagement by continuing virtual meetings
that maximize time and cost efficiency, while also weighing
in-person options for events where face-to-face interaction is
invaluable.
"In a normal environment, companies can do a mix of both
virtual and in-person interaction. With conferences and Analyst
Days, there would be a webcasted presentation and then we would
engage in person."
To a greater extent than ever, IR is considered a
strategic tool in the COVID-19 environment, wherein the
effectiveness of managing investor relationships can be a competitive advantage or
disadvantage.
IR should be involved with the C-suite's long-term strategy
discussions, understand the bear/bull scenarios for the business
environment, and manage the market's expectations accordingly.
Transparency, timeliness, and foresight are important attributes
for IR when emerging from crises.
"Good IR, especially through COVID-19, can definitely impact
the multiples that companies trade on."
Capitalizing on the benefits of virtual engagement, IR
should sustain the increased level of visibility, accessibility,
and proactiveness that investors and analysts have come to value in
2020.
"In terms of the frequency of virtual engagement, I want as
much corporate access as I can get."
IHS Markit's Perception team will continue to gather real-time
market feedback as the situation unfolds, so please look out for
the next part of this series.
IHS Markit provides industry-leading data, software and technology platforms and managed services to tackle some of the most difficult challenges in financial markets. We help our customers better understand complicated markets, reduce risk, operate more efficiently and comply with financial regulation.
