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Porsche plans for EVs to make up half of sales by 2025

27 April 2018 Ian Fletcher

Porsche expects electrified vehicles to make up around half of its sales by 2025, reports Bloomberg News. Detlev von Platen, the member of the Porsche executive board with responsibility for Sales and Marketing told the news service at the Beijing Motor Show (China), "The train for electric mobility has well and truly left the station… China is and will remain the biggest market for electric cars for the foreseeable future."

Significance: Although it is not quite clear what definition Porsche is using for the term electrification, the news service has suggested that this is plug-in type vehicles such as plug-in hybrids and battery electric vehicles. The comments are a significant uplift from a target announced just a month ago for the automaker in which it was suggested that its electrified vehicle line-up would make up a quarter of the total. However, the company is already making a significant shift in that direction with its Cayenne and Panamera plug-in hybrid variants, which are already growing in popularity, while it will launch its first full electric vehicle (EV), the Mission E, next year, and it will also spawn a range of variants. Broadening its range in other directions will also bring more electrification, while existing models such as the Panamera and Cayenne look set to have an even wider array of options going forward. Its iconic sports cars such as the 911 and 718 could well receive an electric boost in due course as well. Porsche also seems to be keen to take advantage of the push towards greater electrification in China as well, which could make a further difference.

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