Most watched car ads of 2011

28 Dec 2011 IHS Markit Automotive Expert

Autoweek just posted a list of the five most watched car ads of 2011. Of the five ads, four of them were for new vehicles: Kia Soul, Chrysler 200, Passat VW and the FIAT 500. The fifth one was for Bridgestone. I thought I would take a look at how these five most watched ads equated to new vehicle sales.

U.S. Light Vehicle October YTD Vehicle Registrations

MakeModel
CYTD
Oct-2011
KiaSoul86,446
FIAT50014,364
VolkswagenPassat7,982
Chrysler20066,538


Of the most watched ads, the Kia Soul was definitely the most memorable to me and also represented the highest annual new vehicle sales with 0.82% of total 2011 October YTD sales. I loved the throwback to the running man dance moves!