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Automotive Industry Leaders Join IHS Markit in Key roles
06 January 2020
Joe Kyriakoza and David Mondragon Hired to Drive
Integral New Client Solutions
IHS Markit, a world leader in critical information, analytics
and solutions, today announced the hiring of two industry veterans
to lead strategic business areas within the firm. Joe Kyriakoza has
been named to the new role of vice president and general manager of
Automotive Marketing Services, while David Mondragon has been named
vice president, Integrated Marketing and Incentive Management
Solutions.
Joe Kyriakoza
Kyriakoza will be responsible for overseeing the strategy, sales
and product functions for the business across digital and offline
marketing, including audiences and measurement. His team leads
efforts to aid OEMs, dealers, and affiliates in making better
decisions and driving stronger results for their various marketing
initiatives by ensuring Polk Audience and Measurement solutions by
IHS Markit are available through all tech and media channels and
platforms.
"We recognize the need to continue to provide innovative
solutions for our customers in today's increasingly competitive
environment," said Joe LaFeir, senior vice president, automotive,
at IHS Markit. "Joe and David join us with a wealth of experience,
and significant expertise across marketing, manufacturing and
retail that will help us deliver solutions that meet the needs of
our customers now and into the future."
Kyriakoza joins IHS Markit after spending nearly five years at
Oracle, most recently as Group VP, North American Brand Sales for
Oracle Data Cloud. Kyriakoza was also previously VP and GM of
Automotive at Oracle Data Cloud, and an executive team member at
Datalogix while holding the same title. Joe brings more than 20
years of experience in the automotive, marketing, advertising,
data, and software domains. Prior to Datalogix, he spent more than
five years at Jumpstart Automotive Group and Hearst in various
roles leading product strategy, marketing and national sales.
"I am thrilled to be joining IHS Markit in such an important
function," said Kyriakoza. The automotive business at IHS Markit is
driven by a wealth of industry-leading data and information assets
that auto OEMs, dealers and their affiliates need to be successful
in an ever-evolving industry. I am committed to building the suite
of offerings with the goal of helping our customers and partners
drive the best business outcomes possible."
David Mondragon
Mondragon will lead the development and launch of new innovative
products and services leveraging IHS Markit industry-leading data
assets with automotiveMastermind (part of IHS Markit) technologies.
The goal is to establish a new foundational platform for OEMs at
tier 1, 2 & 3 to support core functions of loyalty, retention
and conquest as well as new capabilities in incentive planning and
optimization. These new products will help IHS Markit clients more
effectively link sales and marketing activity from OEM to dealer,
ultimately improving customer conversion and sales.
Mondragon brings to IHS Markit deep automotive experience from
OEM to retailer. His career includes more than 30 years at Ford
Motor Company, including President & CEO of Ford Canada as well
as U.S. Executive Director roles in both Sales and Marketing. Most
recently, he was Executive Director of Retail Innovation &
Strategy, responsible for developing and leading strategic
partnerships to simplify offers and grow sales, while also
exploring the "future of retail" to inform development of advanced
retail selling tools to meet the needs of current and next
generation consumers.
"IHS Markit is an incredible company with extremely talented
people," said Mondragon. "I am honored to work in such a
collaborative and engaging environment and look forward to help IHS
Markit customers improve their operational efficiency and marketing
effectiveness for many years to come."
Both new leaders report to LaFeir and are based in the IHS
Markit office in Southfield, Mich.