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Investor Relations Return to in-Person Survey Results
01 November 2021
Since the pandemic essentially shut down all in-person business
meetings in March 2020, IR teams have been operating in a mostly
virtual environment. There have been many innovations in the way
that teams have communicated with investors and prospects over this
time period, and there are now questions of when we will return to
"normal" in-person activities.
This topic is one our clients ask about all the time, so we
surveyed IR teams across various industries and market caps to
understand how teams are currently thinking about returning to
in-person meetings; COVID-19 testing, vaccination mandates and
other considerations; and ultimately whether executives and IR
teams prefer to return to pre-pandemic practices or to balance
virtual and in-person meetings in a different way going
forward.
The results are in from 200+ North American IR professionals.
Many teams are planning to return to in-person meetings before the
end of this year, and most are planning a return to in-person in
2022. At the same time, many teams see significant value in the
flexibility of virtual meetings, so it appears that the majority of
companies will continue to leverage virtual engagement
significantly long after the pandemic subsides.
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