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Inventory shortages are having a profound impact on the
industry
After the disruption from the COVID-19 pandemic in 2020, the
current microchip shortage impact on vehicle production and
inventory shortages have hampered sales for almost all brands.
Make loyalty decline was widespread
As consumers returned to market with limited choices, fewer were
loyal to their brand. There is a strong positive correlation
between days' supply and make loyalty (Fig. 1).
Read more
Read our full US Automotive Advisory Insights from IHS Markit.
Our March 2022 report on the US Market focuses on the profound
impact inventory shortages are having on the automotive industry,
including the widespread make loyalty decline.
