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The German automotive industry association the VDA has said that
the Frankfurt Motor Show will not take place in 2021, and that
three other cities are in the running to showcase the country's
major motor show, according to an Automotive News Europe
(ANE) report. The VDA has announced that Berlin, Hamburg or
Munich will instead host the show after all three cities expressed
an interest and were subsequently shortlisted by the VDA.
Significance: The Frankfurt show has been a
showcase for the German automotive industry for almost 70 years but
last year's show was heavily criticised as a result of lack of
participation from foreign OEMs, while the show was also hit by
environmental protests. The fallout from these protests and the
general criticism that the show received led to the resignation of
the then-VDA president Bernhard Mattes led to a wholesale review of
the show's future, which has led to the current situation There has
been talk of turning the show into more of a practical
demonstration of future mobility as well as continuing the
traditional industry show element in some way. Given the fact that
Berlin has become a major tech hub in recent years and has
attracted many skilled young people working in the digital
industries as a result, it would probably make sense to base any
future show there as this is precisely the demographic the industry
is looking to engage with.
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