Fine pixel pitch LED video in public displays: 2016 outlook and strategies
Fine pixel pitch technology has opened up new opportunities in indoor applications for LED video displays, making it a viable competitor to rear projection and LCD public displays. Fine pixel pitch technology improves the resolution of LED video displays, which helps create good quality images that can be viewed from a close distance, a prerequisite for indoor use public displays.
This was evident in 2015 when there was an interesting trend of traditional rear projection and LCD public display manufacturers including Samsung, Delta, Panasonic, Planar, Philips, Eyevis, Vtron, GQY, Triolion, Christie, Barco, and NEC launching LED video products to complement their digital signage portfolios. The modular nature of an LED video display enables easier transportation via smaller packaging, customization that enables different shapes, and a seamless, or “bezel-less,” viewing experience. These features set LED video displays apart from other technologies, making LED a natural product line extension for LCD and rear projection brands.
In 2015, the fine pixel pitch LED video segment—defined as displays with <=1.99mm pixel pitch—grew 279% year-over-year in shipments, measured in display area. IHS forecasts a further 78% year-over-year increase in display area shipments in 2016 for this market. Much of the market growth will be led by market share advances made by Chinese LED video display manufacturers who are likely to pursue M&A activities for domestic growth and bring margin improvements by international growth.
Two factors will be key to the continued growth of the LED video market:
- Fine pixel pitch LED video displays need to be priced more competitively with rear projection and LCD public displays
- LED video manufacturers need to create strategies to become total solutions providers
The success of LED video display technology and solutions can then potentially lead to LED reaching a market leadership position in the indoor public display market.
For more information, please visit our Market Insight 2016 Outlook and Strategies for Fine Pixel Pitch LED Video.
Vinita Jakhanwal is a Senior Director for IHS Markit
Posted 3 March 2016
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