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Ethnic loyalty leaders recognized at Polk Loyalty Awards
I recently joined many of my Polk colleagues and automotive industry leaders from across the globe at the Polk Automotive Loyalty Awards held on Tuesday, January 10. The dinner and awards were part of the Automotive News World Congress that took place at the Marriott Hotel in Detroit. During the evening, Polk recognized individual vehicles, brands and the overall manufacturer with the highest customer loyalty.
As the Head of Diversity and Inclusion at Polk, I follow the ethnic loyalty awards very closely and was very pleased to see Ford demonstrate their inclusive nature by co-accepting the African American Market Loyalty to Make Award with UniWorld, their agency partner. Co-accepting the award on behalf of Ford was Amy Marentic, Group Marketing Manager- Large Car & Crossover and Ricardo Bates, UniWorld Vice President / Group Account Director (shown in adjacent photo).
Accepting the Asian Market Loyalty to Make Award on behalf of Toyota was Ed Laukes, Vice President Marketing Communications & Motorsports. The final ethnic Hispanic Market Loyalty to Make Award was presented to Honda and accepted by David Hendley, Assistant Vice President, Honda Sales.
I'm proud to work for an organization that recognizes the importance of the growing diverse market space and acknowledges the loyalty leaders in the respective African American, Asian and Hispanic markets.<</p>
With the 2011 Model Year, Polk Automotive Loyalty Awards completed and in the books, my focus has turned to the 2012 Model Year awards. My hope for next year is that all three ethnic award winners will share the stage with their respective ethnic agency partner, as Ford did this year.
These are my thoughts from the 2011 Polk Automotive Loyalty Awards. I welcome your comments on this blog.
Marc Bland, Head of Diversity & Inclusion, Polk
Posted 20 January 2012
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