COVID-19 pandemic offers testing ground for non-fuel retail in US and Europe
In several markets, the pandemic has wiped out years' worth of
fuel retail growth. Once the market stabilizes, post containment of
the pandemic, both fuel and non-fuel sales will bounce back;
however, the growth trajectory for both would be different. While
non-fuel sales will witness a quick recovery and prolonged growth
curve, fuel sales growth will be modest, and in some markets, might
mark the arrival of peak fuel demand.
How will refiners' focus on retail take a divergent path in the US and Europe?
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