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The Consumer Electronics Show (CES), an annual affair organized
by the Consumer Technology Association (CTA) since 1967, took place
from 7-10 January 2020 in Las Vegas, Nevada. The event sees global
OEMs and suppliers come together to showcase new products and
technologies related to the consumer electronics industry and the
increased participation by automotive innovators is adding to
technology, electric, lighting and mobility options for
consumers.
"CES is a broad and dynamic technical show, morphing into a
strong automotive show. It's now listed as one of the Top 10
Automotive Shows," observed Kristen Balasia, Vice President and
Managing Director, Automotive Advisory, IHS Markit.
In this report we highlight some of the key automotive
technologies and products demonstrated at the show.
OEMs as well as Tier 1 suppliers focused on data collection,
aggregation, monetization and paid updates. Amazon Web
Services, partnering with Karma
Automotive, showcased a data monetization scheme
throughout every corner of the Karma vehicle. It is indicative of
what you can do with the power of the cloud at your disposal.
HARMAN launched the Harman Ignite Marketplace
on its Ignite Cloud Platform which includes media content,
point-of-interest solutions, messaging applications and a voice
assistant allowing OEMs to realize lucrative digital revenues.
Amazon announced that customers will be able to
say "Alexa, pay for gas" to purchase fuel at all 11,500 Exxon and
Mobil stations across the United States.
5G-based applications in automotive were a big draw.
Samsung revealed a 5G-based telematics control
unit (TCU) and said it would equip the BMW iNEXT
electric sport utility vehicle (SUV) with 5G products from HARMAN.
HARMAN showcased a vehicle-to-pedestrian technology based on 5G. It
forewarns drivers and pedestrians of impending dangers using
vehicle-to-everything (V2X) technology. Samsung also paired its 5G
TCU with V2X technology to exhibit the safety in autonomous cars.
New iNext models will debut in mid-2021 featuring built-in 5G SIM
card.
HERE and Verizon collaborated
to leverage Verizon's 5G ultra-wideband (UWB) network and 5G Edge
with HERE location and data technology. The two companies will work
on vehicle and pedestrian safety such as collision avoidance and
location identification and navigation for ridesharing
pick-up/drop-off and delivery services.
Qualcomm displayed a C-V2X platform which
provides computational power to deliver full suite of 4G and 5G
wireless and C-V2X solutions such as V2X Intelligent Transport
System stacks, V2X message security and GNSS location services.
Among connected car technologies showcased,
Aptiv's 'Smart Vehicle Architecture' (SVA) stood
out. The SVA will enable automakers to improve safety, increase
vehicle efficiency and deliver connected driving experience. It
lowers total cost of ownership and unlocks new software-enabled
functionality, reduces complexity, accelerates development cycles
and provides modular architecture simplifying manufacturing.
"We will see more consolidation, like the Smart Vehicle
Architecture Platform from Aptiv - integrating and consolidating
hardware and software platforms into vehicles," said Mark Boyadjis,
Global Technology Practice Leader, Automotive Advisory Services,
IHS Markit.
CES 2020 also saw a number of next-generation cockpit domain
controllers. Bosch showcased its newly developed
three-dimensional (3D) displays for vehicle cockpits. The 3D
displays use passive 3D technology to generate a realistic
three-dimensional effect for images and warning signals.
Continental also showcased the next generation
'Natural 3D Centerstack' display which offers drivers and
passengers a 3D experience without special glasses and with touch
function. ZF demonstrated its 'Safe Human
Interaction Cockpit which enables interaction between human and
on-board systems of a vehicle, including advanced driver assistance
systems (ADAS) and self-driving system (SDS).
Panasonic presented its latest fully connected
e-cockpit concept in a Karma SC-1 concept vehicle. SkipGen 3.0
in-vehicle infotainment (IVI) system is paired with cockpit domain
controller, SPYDR 3.0 and is powered by Panasonic's proprietary
software and cloud platform, OneConnect. Its analytics and data can
be stored or accessed through SkipGen or SPYDR and transferred
between the OEM, the vehicle and the end consumer.
Visteon displayed its next-generation of
digital cockpit solutions and other cockpit innovations ranging
from 3D instrument clusters with pop-out safety alerts to an
Android infotainment solution for smartphone pairing with Android
Auto and CarPlay.
One of the most interesting announcements at CES was made by
Toyota. It unveiled its ambitious plan to build a
175-acre site in Japan called the Woven City. It will be a fully
connected ecosystem powered by hydrogen fuel cells. Toyota will
test connected artificial intelligence (AI) technologies as people,
buildings and vehicles will be connected by sensors.
IHS Markit prediction
In 2010, IHS Markit estimated one third of vehicles sold offered
some level of connectivity. Approximately 11% of the vehicle parc
was connected, and early millennials were only starting to enter
the workforce. In 2020, IHS Markit expects 93% of vehicles sold to
offer these technologies to allow consumers to keep up with their
digital lifestyles. We estimate about 64% of the vehicle parc is
now connected, which translates to over 200 million cars in the
United States alone.
Mark Boyadjis, Global Technology Practice Leader, Automotive
Industry, IHS Markit summarizes that in the next 10 years, there
will be relentless progress of innovation in 3 categories:
Consent of personal data will transform to personal
clouds.
Reinvention will be seen in every product where the status quo
has deficiencies. We'll see hospitality and convenience be
prioritized. We'll see cities transform from analog infrastructure
with lights and yellow lines to digital constructs. Healthcare will
shift from diagnosis to prognosis. Agriculture will be based on
software and data and become as mechanized and reliable as
high-tech manufacturing.
Artificial Intelligence will be a cornerstone of society,
government and culture in the future. It will truly surprise all of
us by what it can accomplish in the next decades.
Listen to the full interview on IHS Markit's Fuel for Thought: CES
2020 Recap Click here
Subscribe/Purchase to our CES 2020 Show Report.
