Connected Car highlights from CES 2020
The Consumer Electronics Show (CES), an annual affair organized by the Consumer Technology Association (CTA) since 1967, took place from 7-10 January 2020 in Las Vegas, Nevada. The event sees global OEMs and suppliers come together to showcase new products and technologies related to the consumer electronics industry and the increased participation by automotive innovators is adding to technology, electric, lighting and mobility options for consumers.
"CES is a broad and dynamic technical show, morphing into a strong automotive show. It's now listed as one of the Top 10 Automotive Shows," observed Kristen Balasia, Vice President and Managing Director, Automotive Advisory, IHS Markit.
In this report we highlight some of the key automotive technologies and products demonstrated at the show.
OEMs as well as Tier 1 suppliers focused on data collection, aggregation, monetization and paid updates. Amazon Web Services, partnering with Karma Automotive, showcased a data monetization scheme throughout every corner of the Karma vehicle. It is indicative of what you can do with the power of the cloud at your disposal.
HARMAN launched the Harman Ignite Marketplace on its Ignite Cloud Platform which includes media content, point-of-interest solutions, messaging applications and a voice assistant allowing OEMs to realize lucrative digital revenues.
Amazon announced that customers will be able to say "Alexa, pay for gas" to purchase fuel at all 11,500 Exxon and Mobil stations across the United States.
5G-based applications in automotive were a big draw. Samsung revealed a 5G-based telematics control unit (TCU) and said it would equip the BMW iNEXT electric sport utility vehicle (SUV) with 5G products from HARMAN. HARMAN showcased a vehicle-to-pedestrian technology based on 5G. It forewarns drivers and pedestrians of impending dangers using vehicle-to-everything (V2X) technology. Samsung also paired its 5G TCU with V2X technology to exhibit the safety in autonomous cars. New iNext models will debut in mid-2021 featuring built-in 5G SIM card.
HERE and Verizon collaborated to leverage Verizon's 5G ultra-wideband (UWB) network and 5G Edge with HERE location and data technology. The two companies will work on vehicle and pedestrian safety such as collision avoidance and location identification and navigation for ridesharing pick-up/drop-off and delivery services.
Qualcomm displayed a C-V2X platform which provides computational power to deliver full suite of 4G and 5G wireless and C-V2X solutions such as V2X Intelligent Transport System stacks, V2X message security and GNSS location services.
Among connected car technologies showcased, Aptiv's 'Smart Vehicle Architecture' (SVA) stood out. The SVA will enable automakers to improve safety, increase vehicle efficiency and deliver connected driving experience. It lowers total cost of ownership and unlocks new software-enabled functionality, reduces complexity, accelerates development cycles and provides modular architecture simplifying manufacturing.
"We will see more consolidation, like the Smart Vehicle Architecture Platform from Aptiv - integrating and consolidating hardware and software platforms into vehicles," said Mark Boyadjis, Global Technology Practice Leader, Automotive Advisory Services, IHS Markit.
CES 2020 also saw a number of next-generation cockpit domain controllers. Bosch showcased its newly developed three-dimensional (3D) displays for vehicle cockpits. The 3D displays use passive 3D technology to generate a realistic three-dimensional effect for images and warning signals. Continental also showcased the next generation 'Natural 3D Centerstack' display which offers drivers and passengers a 3D experience without special glasses and with touch function. ZF demonstrated its 'Safe Human Interaction Cockpit which enables interaction between human and on-board systems of a vehicle, including advanced driver assistance systems (ADAS) and self-driving system (SDS).
Panasonic presented its latest fully connected e-cockpit concept in a Karma SC-1 concept vehicle. SkipGen 3.0 in-vehicle infotainment (IVI) system is paired with cockpit domain controller, SPYDR 3.0 and is powered by Panasonic's proprietary software and cloud platform, OneConnect. Its analytics and data can be stored or accessed through SkipGen or SPYDR and transferred between the OEM, the vehicle and the end consumer.
Visteon displayed its next-generation of digital cockpit solutions and other cockpit innovations ranging from 3D instrument clusters with pop-out safety alerts to an Android infotainment solution for smartphone pairing with Android Auto and CarPlay.
One of the most interesting announcements at CES was made by Toyota. It unveiled its ambitious plan to build a 175-acre site in Japan called the Woven City. It will be a fully connected ecosystem powered by hydrogen fuel cells. Toyota will test connected artificial intelligence (AI) technologies as people, buildings and vehicles will be connected by sensors.
IHS Markit prediction
In 2010, IHS Markit estimated one third of vehicles sold offered some level of connectivity. Approximately 11% of the vehicle parc was connected, and early millennials were only starting to enter the workforce. In 2020, IHS Markit expects 93% of vehicles sold to offer these technologies to allow consumers to keep up with their digital lifestyles. We estimate about 64% of the vehicle parc is now connected, which translates to over 200 million cars in the United States alone.
Mark Boyadjis, Global Technology Practice Leader, Automotive Industry, IHS Markit summarizes that in the next 10 years, there will be relentless progress of innovation in 3 categories:
- Consent of personal data will transform to personal clouds.
- Reinvention will be seen in every product where the status quo has deficiencies. We'll see hospitality and convenience be prioritized. We'll see cities transform from analog infrastructure with lights and yellow lines to digital constructs. Healthcare will shift from diagnosis to prognosis. Agriculture will be based on software and data and become as mechanized and reliable as high-tech manufacturing.
- Artificial Intelligence will be a cornerstone of society,
government and culture in the future. It will truly surprise all of
us by what it can accomplish in the next decades.
Listen to the full interview on IHS Markit's Fuel for Thought: CES 2020 Recap Click here
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