An Automotive Minute [S2|E29]: Average Age of Vehicles Todd Campau discusses the average age of vehicles in the Uni… https://t.co/9WHowZrSL5
Automotive hybrid model counts continue to rise, but sales don't keep pace
There is a theory that by adding a model (to a brand or segment, for example), sales will go up. IHS Automotive new vehicle registration data indicate this does not always occur in the area of alternative fuel vehicles. The number of hybrid models in U.S. showrooms has increased every year from 2009 through this year, but their market share has not kept pace. Hybrid share actually declined from 2009 to 2010 and again from 2013 to 2014, despite an increase in model count during both these time periods. During the five year span from 2009 through this year, the number of hybrids available has almost doubled to 47, but their share has increased .6 percentage points, or 25% (all data are March CYTD).
The Prius is the most popular hybrid, as it has been in each of the past five years. Although its share of the hybrid market has declined from a peak of 55.3% in 2011 to 23% this year, this is somewhat deceptive as there are now four Prius's available versus just one five years ago. Today all Prius's account for about 40% of the hybrid category, down from the peak but still a formidable piece of the pie. Ford's two leading hybrids, the Fusion and C-Max, have moved in different directions, with Fusion hybrid deliveries climbing to almost 11% of the market while C-Max has dropped from 8% a year ago to 5% now. Six of the ten most popular hybrids are built by Toyota and two by Ford. Chrysler LLC, American Honda, and Nissan are not represented in the 2014 list of leading hybrids.
Tom Libby is manager, loyalty practice and industry analysis, IHS Automotive
Posted 30 May 2014
- US light-vehicle sales decline 12 percent year-over-year in July
- Average age of US light trucks and cars approaches 12 years
- Fuel for Thought: The COVID Recovery
- Global Auto Demand Tracker - new sales/registration numbers for June 2020
- Automotive Rapid Response Report | 8 July 2020
- Automotive COVID-19 Recovery Series
- Automotive Rapid Response Report - 17 June 2020
- COVID-19's real possible effects on the Auto and Mobility Industry
The Automotive Manufacturing Disruption Index shows little movement from two weeks ago and remains at the top of th… https://t.co/0Tut74NPdh