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Automotive COVID-19 Recovery Series: The OEM Landscape - Focus on US
08 September 2020
The COVID-19 pandemic impact on the auto industry is extensive,
severe, and wide-ranging:
Recovery in China is underway as sales continue to improve and
dealer inventory declines. Government incentives including plate
quota, NEV subsidy, and scrappage incentives help the industry
regain momentum
Europe's recovery has varied—Spain bottomed out in May,
though France had an early rebound in June, and Germany followed in
July. With economies re-opened and manufacturing restarting, the
focus has shifted to financial conditions and consumer sentiment,
with various automotive-focused stimulus packages starting in
July.
US recovery (the subject of this component of the COVID-19
Recovery Series) has been led by the Pickup segment—it has
gained 5.5 percentage points of market share, a highly profitable
segment dominated by domestic manufacturers.
The first installment of IHS Markit's new Automotive COVID-19
Recovery Series is now available. In our whitepaper, The OEM
Landscape - Focus on US, we look at constrained and increasingly
competitive market conditions, and lay out where are the greatest
opportunities to maximize success are in the short-term.
This whitepaper is one of three whitepapers produced for our
COVID-19 Recovery Series.
