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Analysis of 2020 H1 US New Vehicle Registration Data
18 August 2020
Although 2020 began with expectations for a relatively normal
year of vehicle sales, although some contraction of the US market,
the COVID-19 pandemic began affecting the US light-vehicle market
in March, created a massive volume drop in April and overall had a
significant impact on registrations in the first half of 2020. Over
the first six months of the year, US registrations declined 22.8
percent year on year (y/y). Barring the introduction of further
shutdowns, either regional or national, the registration figures
for April are expected to represent the lowest point of 2020, with
the declines from May through July becoming progressively smaller.
IHS Markit has reviewed the first-half registration data for early
signals of changes in consumer behavior.
Join our expert Tom Libby and Spectrum Reach next Wednesday, 1/26, at 2 pm ET to look at data-driven targeting, cus… https://t.co/3tpYhNb5no
Jan 20
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