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Over the first months of 2021, electrification of the
light-vehicle market has been at the forefront of industry
discussions and the frenzy sees no signs of abating. This week Ford
reveals next year's F-150 Lightning, marking another important step
in the evolution of electrifying the US light-vehicle market.
For electric propulsion to become a meaningful solution in the
market, it ultimately means delivering in all segments, including
trucks. A credible, durable full-size pick-up truck can have a halo
effect outside of the segment as well. If an electric truck can do
all the things Americans expect of them, SUV shuttle work should be
a breeze.
US buyers love pick-ups and use them for work, play and style.
EV trucks from Ford, Rivian, GM, Tesla and others will expand
choice and enable increased consumer adoption. In addition, these
automakers taking different views from one another and emphasizing
different truck attributes, mirroring the complexity of the pick-up
truck market.
