Register now for our retail webinar: Improve your audience targeting with best practices. Learn data-driven strateg… https://t.co/uL60Sw4kJO
An Automotive Minute with Stephanie Brinley - Electric Trucks
Over the first months of 2021, electrification of the light-vehicle market has been at the forefront of industry discussions and the frenzy sees no signs of abating. This week Ford reveals next year's F-150 Lightning, marking another important step in the evolution of electrifying the US light-vehicle market.
For electric propulsion to become a meaningful solution in the market, it ultimately means delivering in all segments, including trucks. A credible, durable full-size pick-up truck can have a halo effect outside of the segment as well. If an electric truck can do all the things Americans expect of them, SUV shuttle work should be a breeze.
US buyers love pick-ups and use them for work, play and style. EV trucks from Ford, Rivian, GM, Tesla and others will expand choice and enable increased consumer adoption. In addition, these automakers taking different views from one another and emphasizing different truck attributes, mirroring the complexity of the pick-up truck market.
- Major revision for global light vehicle forecast, production impacted well into 2022
- Medium Heavy Commercial Vehicles: The other face of the pandemic in Brazil
- Fuel for Thought: A Rocky Recovery in the Second Year of the Pandemic
- Substantial Internal Cannibalization for Incremental Models
- IAA Mobility 2021: Germany’s new auto show to focus on electric autonomous vehicles and mobility
- Hybrid: Bridge to Electrification – August 2021
- How will 5G impact the driving experience for the consumer?
- Brand Loyalty Among US Auto Consumers Drops to Six-Year Low
The IHS Markit light vehicle production forecast has been cut by 6.2% or 5.02M units in 2021, and by 9.3% or 8.45M… https://t.co/JK2K96SGi2