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An Automotive Minute - US Hybrids and Electrification with
Stephanie Brinley
In 2020, we saw increased emphasis on both hybrid electric and
battery electric vehicles in the United States, leading to hybrid
vehicle market share increasing from 3.0% in 2019 to 3.7%. Volume
grew and share increased on expanded opportunities in popular
segments. Though hybrids have been around for more than 25 years,
we are seeing an increase in options in CUV segments. Ford Escape,
Honda CR-V, Toyota Venza, and Mercedes-Benz GLS were among
contributors to increased hybrid share.
Perhaps not surprising given that hybrid technology is more
expensive, about 21% of hybrid registrations were luxury-brand
models last year, up from 15% in 2019. For the total market, luxury
registrations in 2020 accounted for about 14% of registrations.
Consumers in 2020 were willing to explore and adopt electrified
solutions, provided they are in a vehicle package that is sized and
priced correctly for the segment and the lifestyle. This is an
encouraging sign as automakers make broader efforts to shift to
electrification and carbon neutrality.
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