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Video UX Technology Intelligence Service

Gain insight into the markets for front-end, user-experience, and monetization technologies

This service is conceived around the truism that value in the video solutions market no longer revolves around hardware. Two macro forces are at work in the media ecosystem. First, single-purpose hardware solutions are ceding ground to cloud implementations, SaaS products, a wide gamut of business models, and the decoupling of software from dedicated computational resources. Second, audiences are allocating consumption hours and spend - both of which are relatively fixed - to a growing tapestry of media outlets and micro services. This atomization of media distribution, coupled with fundamental changes in the way that video technology is bought and sold, is generating hedging and uncertainty in the market.

The Video UX Technology Intelligence Service from IHS Markit allows vendors, media companies and investors to understand buyer needs, track capital flows in the market, perform basic due diligence and understand where value-creation is taking place across front-end and UX-related technologies. Identify technology whitespaces and create long-term product strategies with our proprietary tracker, which details major geographic markets for eight technology verticals. Dissect the competitive landscape with comparisons of 70+ vendors by market share and revenues. Rely on our in-depth reports and analyst insight to keep pace with best practice business models, advanced technology trends, cutting-edge UX deployments, technology relationships cultivated by major media companies, and potential M&A targets.

Enjoy direct access to our analysts for prompt answers to your unique and urgent questions.

Key coverage:

  • Total value of the digital video software market
  • Emerging digital video software technologies such as second screen app solutions
  • Value generation tracked across eight technology verticals
  • Detailed profiles of the service vendor deployments and technology relationships
  • Historical and forecasted market share of 70+ digital video software service vendors
  • Integrated view of the competitive landscape
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What’s Included

Industry Market Tracker

Delivered in Excel format and via TRAX®  –  an online data visualization tool, the biannually updated tracker provides historical and forecast data for eight technology verticals:

  • Content metadata
  • Content security
  • Content discovery
  • Monetization solutions
  • Second screen app solutions
  • Cloud DVR solutions
  • OVP platforms
Vendor Analysis

Detailed revenue and market share analysis of 70+ vendors operating in the video software space and active across the Americas, Asia-Pacific, and Europe, Middle East and Africa


Annual topical reports with in-depth analysis of market and technology trends, including:

  • Emerging technology disruption
  • Vendor strategy
  • Market consolidation
  • Opportunities driven by R&D investment
  • Changes in the competitive landscape
Analyst Insight

Frequent analyst commentary on product launches, M&A, vendor positioning and strategy

Access to Industry Analysts

Customers receive direct access to our subject matter experts/industry analysts to discuss latest market trends, clarify any data and answer questions.

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