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Video Media Intelligence Service

Build a deep understanding of the world’s consumer and distributor-level video markets.

Physical video, despite the rise of digital delivery, remains the major source of global home entertainment spending. To identify and capitalize on opportunities in this sector, you need market intelligence you can trust. IHS Markit has been covering the home video business since 1971, when the concept of affordable home video first emerged. Over that time, we have built an extensive statistical database to become the preeminent information source on the global video media industry.

Used by all major Hollywood studios and the largest independent distributors, the Video Media Intelligence Service from IHS Markit offers you a wealth of data on the world’s consumer and distributor-level markets for physical video media, household video players/recorders and music. Find accurate and continuously updated data on consumer spending, revenue, unit shipment/sales data, retail-rental splits, genre splits, pricing and forecasts across more than 35 countries. Supplement this information with in-depth coverage of the US home entertainment market and its globally influential trends. In addition, exclusive direct access to analyst reports, presentations, market insight and assistance ensures you will keep pace with the latest industry news or developments.

Key coverage:

  • Consumer and trade-level data in context with the broad media market
  • Up-to-date revenue and shipment data on physical video media
  • Accurate, continuously updated market data
  • Retail and rental metrics for physical video
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What’s Included


Delivered in Excel format and via TRAX®  an online data visualization tool, the databases provide historical and forecast data for all game content segments and device categories across major world countries/regions, including these categories:

  • Market overview  Units shipped, distributor revenue, consumer spending
  • Retail/rental  Units shipped to trade, units sold to consumers, average prices, transactions, consumer spending
  • Territory  Key market data and forecasts, hardware penetration rates, video software (retail/rental) by volume, value, average price, market shares (studio, channel), genre split, store-based versus subscription, trading environment, audio

Reports and presentations with country, company and industry-level analysis

Market Insights

Frequent analyst commentary on product launches, market news and analysis

Access to Industry Analysts

Customers receive direct access to our subject matter experts/industry analysts to discuss latest market trends, clarify any data and answer questions.

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