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US Consumer Markets Service

Build smarter strategic plans

Do you need an unbiased view of US consumer demand over the next decade? Looking to expand into new markets?

This service provides 10-year US consumer spending forecasts by detailed category as well as retail sales, income distribution, finances and demographics. Monthly US consumer demand data helps you create products for your target markets or identify markets best suited for your existing product portfolio. Access these resources to:
  • Size and assess markets
  • Conduct market entry analysis
  • Predict US consumption trends and product penetration
  • Develop sophisticated regional marketing plans
  • Maximize ROI on advertising and media spending
  • Benchmark sales performance

What's Included

Analysis
  • Executive summaries of household wealth, consumer confidence, consumer spending and retail sales
  • Coverage of key factors impacting spend, including mortgage rates, household debt and consumer interest rates
  • Commentary on consumer-related US economic data releases
  • Monthly briefings on US consumer spend by product/retail channel, price trends, macroeconomic and consumption trends, and household/demographic forecasts
  • Monthly updates of retail trends and outlooks
  • Monthly PowerPoint presentation with consumer market data you can easily integrate into your own reports
Data & Forecasts

10-year forecasts of major consumer indicators including:

  • Retail sales
  • Detailed consumer spending
  • Income distribution by race/ethnicity
  • Consumer finances
  • Demography
Member Privileges

Analyst Access
On-demand access to more than 150 full-time economists

Global Conferences
Invitations to IHS Markit conferences, providing direct interaction with experts and peer networking opportunities

Solve Your Business Challenge

ChallengeSolution
I need to anticipate market changes, understand consumer buying patterns and conduct US market analysis.Review executive summaries and PowerPoints on US consumer market dynamics.
I can’t find a thorough assessment of US consumer and demographic trends.Use monthly briefings to find consumer trends and economic factors tied to income distribution and consumer spend in the US.
I need to assess market opportunities and risk, size and segment US markets and set sales and revenue targets.Leverage our 10-year US consumer spending forecasts by 38 product categories.
When faced with a timely decision, I can’t find objective intelligence or expertise.Email any of our 150 economists directly for a fast response.

The Changing Landscape of American Retail Sales

American retail sales dynamics are in flux due to a growing disparity in US income distribution and the increasing strength of e-commerce sales channels.

Click sections below to explore current trends.

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In this brief video, Paul Burton – Director of Research & Analysis for IHS Markit Defence Industry and Budgets – describes how a defense manufacturer overcame austere market conditions to unlock opportunities in emerging markets. Learn how the company used IHS Markit proprietary data and market forecasts, and worked with IHS Markit analysts, to secure a sale in a region where it had never before conducted business.

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