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Smartphone Intelligence Service - Premium

Get actionable recommendations for navigating the rapidly evolving global smartphone industry.

Access the most granular intelligence on the world’s smartphone market – with more than four billion data points per month on smartphone models and components in use worldwide, as well as country-level data for 73 countries. Keep pace with new flagship smartphones, partnerships, operator packaging, and OEM company results.

With the Smartphone Intelligence Service - Premium from IHS Markit, you receive all of the deliverables of our Standard Service. These include our Smartphone Model Market Tracker, Handset Database and Handset Specification Database. In addition, the Premium Service provides access to our Smartphone Active Installed Base Databases that detail the active installed base of smartphones by model, feature and by country. The Premium Service also includes a dedicated China mobile phone market tracker and a unique design forecast tool that allows you to forecast future smartphone components by OEM. Both services offer exclusive direct access to analyst reports, insight and assistance for prompt responses to your unique questions.

Key coverage:

  • Smartphone shipments forecast/historical data by model, display, chipset, CPU, GPU, RAM, OS, camera, OEM, retail price
  • Active smartphone installed base by model, feature, country
  • Addressable market for apps, media or smartphone-compatible hardware
  • China mobile phones and electronics
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What’s Included

Standard Service

Delivered in Excel format and via TRAX® – an online visualization tool:

  • Smartphone Model Tracker – Detailed worldwide shipment historical and forecast data by OEM, model, key components and pricing tier. Includes a short-term shipment forecast by OEM.

  • Handset Database – Country – Shipments by OEM and country across 70 countries/7 regions. Includes a long-term shipment forecast by country and region as well as handset subscriptions, installed base and smartphone penetration data by country.

  • Handset Specification Database – Details on 15,000 handset specifications, updated quarterly

Premium Service

Customers receive all Standard Service deliverables plus:

  • Smartphone Active Installed Base Databases – Published quarterly, these databases provide historical monthly data by model, OEM, feature and country. Delivered in Excel format with interactive visual pivot charts.

  • Design Forecast Tool – A biannually updated tool that allows you to forecast future components by OEM, including but not limited to air interface, RAM, storage, GPS, camera, display

  • Mobile Phones & Electronics Market Tracker for China – Details on China's handset supply chain, ranging from semiconductor vendors to mobile phone OEMs and carriers


Approximately ten reports per service year on key focus areas, with country, company and industry-level analysis. Sample topics include:

  • Augmented/mixed reality (AR/VR/MR)
  • 5G
  • Gigabit LTE
  • Machine learning and AI in smartphones
  • Voice assistants
Analyst Insight
Frequent analyst commentary on product launches, market news and analysis
Access to Industry Analysts
Customers receive direct access to our subject matter experts/industry analysts to discuss latest market trends, clarify any data and answer questions.

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