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The Right Measure

The Right Measure Multi-Client Study is a landmark collaboration with Oil & Gas producers and financial institutions to develop a trusted methodology and GHG emissions estimates over the lifecycle of crude oil.

For more than a decade, IHS Markit has been estimating greenhouse gas (GHG) emissions associated with hydrocarbon extraction, refining, and ultimately end use. Over this time, we've seen a growing depth and complexity of questions about GHG emissions associated with hydrocarbon production- to-use. Governments have advanced polices that make use of GHG intensity estimates in an attempt to reduce emissions over the crude oil value chain. Investors are also more interested in understanding the competitive implications of energy transition and the relative GHG competitiveness of key assets and hydrocarbon companies.

What this Multi-Client study will achieve:

  • Bring key oil companies together with leading financial institutions via a Multi-Client study (MCS) format.
  • Identify the key sources of where and why estimates of GHG emissions of various crude oils diverge (by crude properties and methodology).
  • Develop a shared understanding of industry best practices for the estimation of the GHG emissions from crude oil production to end use.
  • Make public key findings and best practices, to improve transparency and encourage greater comparability between estimates.
  • Produce GHG emissions estimates for 50+ crude streams globally using a transparent method – with detail on each segment of the lifecycle and uncertainty factors.
  • After the conclusion of the MCS, continue to update the emissions estimates over time to ensure they remain current and accurate.
On-demand Webinar Shaping industry ‘best practices’ for the estimation of the GHG emissions from crude oil production to end-use
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Watch video on the rapidly changing energy transition landscape, and how its impacting the oil and gas sector.



Kevin Birn

Mr. Birn leads IHS Markit western Canadian crude oil market analysis, the Canadian oil sands dialogue, and contributes to IHS Markit global oil and gas GHG emission strategy. His expertise includes North American crude oil markets, crude oil logistics, the development of the Canadian oil sands cost, and greenhouse gas estimation of crude oil. Mr. Birn has authored over eighty reports related to North American crude oil markets, extraction, and environmental impacts, and provides regular commentary to media on the state of the western Canadian industry. Mr. Birn is also a member of Government of Alberta ESG working group, a fellow at the Canadian Global Affair Institute and is often called upon to brief senior industry and government officials on Canadian energy market and GHG emission intensity of crude oil. Prior to joining IHS Markit, Mr. Birn was a Senior Economist with the Government of Canada and a Partner in a software firm. Mr. Birn holds an undergraduate degree in business and a graduate degree in economics from the University of Alberta.

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Cathy Crawford

Ms. Crawford focuses on understanding and estimating life-cycle GHG emissions of hydrocarbon extraction through to combustion. Her expertise includes GHG accounting and carbon management in the oil and gas sector, other industrial sectors as well as the built environment. Prior to joining IHS Markit, Ms. Crawford was a Senior Technical Advisor for the GHG Environmental Priority Area with Canada's Oil Sands Innovation Alliance (COSIA). In this role, Ms. Crawford provided leadership in facilitating effective collaboration to accelerate environmental performance. She has an undergraduate degree in Mechanical Engineering from the University of Calgary, Canada and is currently based in Calgary.

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