Identify which businesses are likely to be in the market for a new vehicle
Would you like to conduct more promotions per year with higher returns on the investment?
Do you need to know which businesses are loyal to a manufacturer versus those with mixed fleets?
IHS Automotive assists dealers and vehicle manufacturers competing in the commercial vehicle space to better target prospects that are most likely to be in the market for a new vehicle during a specific time period. Specifically developed to identify businesses with fleets of 1–250 units of gross vehicle weight (GVW) 1–8 vehicles, the Return-to-Market Commercial Vehicle Predictor enables dealers and vehicle manufacturers to:
Conduct more promotions per year with higher returns on the investment
Identify businesses that are loyal to a specific manufacturer and those that have mixed fleets
Develop more targeted programs
Zero in on specific geographic locations
Shorten the duration of programs in a specific geographic market
Assist dealers and OEMs in tactical sales efforts
Make your marketing dollars go further
Based on previous cyclical purchases, IHS Automotive Return-to-Market Commercial Vehicle Predictor indicates who is likely to purchase a new GVW 1-8 vehicle within a specific time period. These measured results return a rate higher than would normally be expected.