Our flagship Motorcycle Migration Database provides valuable insight into all buyer types, from first time buyers to multiple category, return to market owners. Migration helps you understand and map the enthusiast’s ownership journey, from bike to bike, by category, segment and brand for both new and used purchases.
Motorcycle Migration Database: Leverage our powerful motorcycle migration database including over 60 million transactions from 1995 to current, for all motorcycle categories. Better understand consumer migration buying patterns between brands, categories, segments, new and used, all with demographics.
Motorcycle Migration Dashboards: Powered by the Motorcycle Migration Database, these four intuitive, dynamic dashboards provide easy access to summarized migration data to help you see previous and post model purchases, summarized migration paths by category and segment, new-to- sport buyers, return-to-market buyers, demographic profiles and ownership timing (time to market and return to market), disposal rates, next purchase and much, much more.
Motorcycle Loyalty Dashboards: Explore the powersports market (all categories at US, State & DMA level) including new-to-sport buyers, brand and model loyalty measurement, and the incredibly insightful conquest/defection view for return-to-market buyers, at make and model level with filters for “Disposers” and “Adders” to the garage. Includes five years of history, quarterly updates, and demographics.
Reach your best prospects
IHS Markit provides best-in-class list and database services to help you deliver your message to the right audience at the right time. Our unparalleled wealth of data helps fuel the strongest, most effective campaigns to ensure a positive impact on your bottom line.
OEM Recall Services: IHS Markit can perform recall services by locating the current owner of VINs supplied by the manufacturer. Enhanced and full- service recall fulfillment also available.
Motorcycle Garage Predictor: Communicate with best prospects by what motorcycle is likely in your prospect’s garage. Select from 14 brands, purchase type (new or used), most recent purchase and category: On Hwy, Off Hwy, Scooter, ATV/UTV and more. Postal, email and digital/social options available.
In the Market for a Motorcycle: Communicate with best prospects based on a household’s likelihood to have a higher propensity to purchase a motorcycle in the next 6 months. Postal, email and digital/social options available.
Custom Motorcycle Garage , Purchase Predictor & Conquest Models: We can build custom predictive audiences to identify likely owners or in-the-market buyers of specific motorcycle models or set of models. Great for conquest campaigns.
RV Predictor: Access targeted marketing lists of likely RV owners. Target prospects based on motorized (Class A, Class B and Class C RVs) and/or non- motorized (camping trailers, travel trailers and fifth wheels).
RV Purchase Predictor: Identify households that have a higher propensity to purchase an RV. Target these prospects based on motorized and/or non- motorized.
Open State Boat Data: This timely data enables manufacturers, dealers, aftermarket companies and other boat related businesses to reach boat owners in open states by a variety of selects including boat type and length.
List Services: Qualify customer data and improve the performance of your list including list hygiene and data enhancement.
Demographic/Lifestyle Data: Demographic and lifestyle data including age, income, gender, mail responsiveness and special interests, just to name a few. These demographic and ethnic characteristics can be appended to your customer list and you
can select households for targeting based on these characteristics.
A thorough understand of your market, competitors and customers
Market analysis is the key to a successful marketing strategy. IHS Markit offers you a thorough understanding of your market, your competition, and your customers to help you optimize your budget and find your best opportunities.
Monthly New Motorcycle Registrations: Monthly reporting on over 75 brands, detail includes make, model, year model, lienholder, selling dealer and owner demographics.
Monthly Used Motorcycle Registrations: Monthly used motorcycle registration data enable you to measure this important and growing market and understand potential for used motorcycle sales in your area.
Motorcycles-in-Operation: An annual snapshot of all currently registered motorcycles in the United States; including all categories: on highway, off-highway, dual, ATV/UTV and scooter. MIO helps you better understand your motorcycle or powersports market, where to place dealers or distribution points, how to allocate advertising budget, build stocking guides or improve overall efficiency of parts and service operations.
Recreational Vehicles in Operation (RVIO™): Access our annual snapshot of all registered recreational vehicles (motorized and non-motorized) on the road today. Details include make, model and year model mix of the total units in operation.
OEM Vehicle Owner Verification (VOV): This industry best practice identifies customers on your CRM who no longer own your product (motorcycle or RV), so you can make more informed decisions about marketing spend for sales and service.
Dealer Network Development: Match your dealer network to consumer behavior and demand.
Optimizing your network: Number, size, location and product/service mix.
On-line Sales Match (OSM) tool
Do you have a full picture of your campaign audience buyers? This industry best practice provides access to conversation rates for audience campaigns, events or other lead programs for your new & used brand purchases as well as competitive new and used buyers, for a full six months.
