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Polk Signals

With the most comprehensive coverage of new and used vehicle transactions, IHS Markit is positioned to deliver fast, accurate results from marketing efforts - across any channel

Polk Signals helps marketers:

  • Evaluate audience quality
  • Optimize marketing efforts mid-campaign
  • Recognize sales lost to competitors
  • Identify best-performing channels and sources
  • Evaluate buyer vs non-buyer profiles
  • Identify peak performing audiences
See audience measurement in action
A marketer's guide to 2022 US vehicle launches Download this quick reference guide to learn more about key launches to watch.

Provides a holistic automotive profile of total audience reached

Polk Signals Attributes

Purchase Attributes
Polk Signals Purchase Attributes provide daily insights on your campaign retail performance. Our industry leading automotive coverage ensures you have no blind spots, delivering on both new and used vehicle transactions for every brand in the US.
Owner Attributes
Polk Signals Owner Attributes distill over 30 years of automotive transaction data to identify the behaviors most relevant to automotive marketers. Owner attributes provide a  synthesized look at audience composition, enabling a marketer to quickly.
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