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Polk Demand Signals

With the most comprehensive coverage of new and used vehicle transactions, IHS Markit is positioned to deliver fast, accurate results from marketing efforts - across any channel

Polk Demand Signals helps marketers:

  • Evaluate audience quality
  • Optimize marketing efforts mid-campaign
  • Recognize sales lost to competitors
  • Identify best-performing channels and sources
  • Evaluate buyer vs non-buyer profiles
  • Identify peak performing audiences

Provides a holistic automotive profile of total audience reached



Polk Demand Signal Attributes

Purchase Attributes
Polk Demand Signal Purchase Attributes provide daily insights on your campaign retail performance. Our industry leading automotive coverage ensures you have no blind spots, delivering on both new and used vehicle transactions for every brand in the US.
Owner Attributes
Polk Demand Signal Owner Attributes distill over 30 years of automotive transaction data to identify the behaviors most relevant to automotive marketers. Owner attributes provide a  synthesized look at audience composition, enabling a marketer to quickly.
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