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Polk Data Services

Polk Data Services enable automotive, motorcycle and power-sports marketers to power their owner, handraiser, and lead communications with industry-leading automotive intelligence.

Supercharge Your First Party Data with Automotive Expertise

  • Understand when your customers will return to market or have a lease ending
  • Predict what vehicle your customers will purchase next
  • Gain insights on brand loyalty and competitive vehicles owned by your customers
  • Ensure you have the most accurate and up-to-date contact information for your customers

Polk Data Service Offerings

Custom Models & Lead Scoring
Our IHS Markit automotive experts combine your first party data and industry leading Polk Automotive Data and analytics to create custom predictive models.  These models are applied to your owner, handraiser, and lead data to garner insights like in-market timing and vehicle preference.
Polk Audience Appends
Your owner and lead communication strategies are supercharged by appending our Polk Audiences to your first party consumer data.  Gain automotive specific insights like competitive vehicle ownership, brand loyalty, in-market timing, credit profiles, automotive monthly payment, and lease end timing.
Hygiene & Enhancement

Ensure you have the most up-to-date contact information for your customers with our data hygiene and enhancement offerings.  Polk Data Services include address standardization, national change of address support, phone and e-mail appends, demographic and lifestyle appends, and more.


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