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Polk Automotive Solutions

The source of truth for auto data and insights

Our IHS Markit team of automotive experts partner closely with automotive OEMs, dealers, and affiliate industries to deliver industry-leading audience, measurement, and insight products. The Polk Automotive Solutions suite of products are built on the industry’s most comprehensive US vehicle data assets, ensuring our capabilities span the entire car-buying lifecycle. We deliver a frictionless experience for our customers across all marketing and media channels including linear and advanced TV, digital, websites, social, out-of-home, direct mail, and email.

Learn more about our strategic approach to COVID response and recovery in this Audience Action Plan infographic.

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A marketer's guide to 2022 US vehicle launches Download this quick reference guide to learn more about key launches to watch.

Products and Solutions


IHS Markit Webinar 22 November 2021

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IHS Markit Webinar 05 October 2021

EV Charging Deserts - Where should we build a (...)

Currently, range anxiety is one of the leading obs (...)

IHS Markit Webinar 28 September 2021

Quarterly Loyalty Review 2021

IHS Markit invites you to attend our quarterly loy (...)

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