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We have the most comprehensive view of the automotive life cycle. The extensive, unparalleled library of transactional data and constant innovation and improvement, power our suite of automotive solutions for every campaign and initiative.
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In July 2013, IHS Markit, acquired R. L. Polk & Co., including Polk and CARFAX. Polk Automotive Solutions by IHS Markit is a suite of solutions built by our automotive experts, leveraging the industry’s most comprehensive US vehicle data sets to deliver industry-leading audience, measurement, and insight products. Our suite of solutions span the entire car-buying lifecycle to create Polk Audiences, Polk Signals, and Polk Data Services.
Polk Audiences are available in all marketing and media channels including linear and advanced TV, digital, websites, social, out-of-home, direct mail, and email. Our curated Polk Audiences are available 24/7 in the LiveRamp Data Store, Oracle Data Cloud's Blue Kai, and most major media platforms.
Polk Audiences are predictive models created from insights found in the most robust automotive data in the industry, spanning over 30+ years. The suite of Polk Audiences are not limited to sample data, but built from comprehensive analytics of new and used transactions of each vehicle make and model sold in the United States.
Polk Audiences are designed to support any automotive marketing strategy, whether you are marketing vehicles, parts and service, motorcycles, recreational vehicles, or automotive finance and insurance. From retail events to vehicle launch campaigns, we have you covered with Polk Owner Audiences, Polk In-market Audiences, and Polk B2B Audiences.
Polk Signals identify the automotive attributes most relevant to automotive marketers, including transactions for both new and used vehicles. Our comprehensive data set gives marketers insights into vehicles sold, whether they are new vehicles, used vehicles, your brand, or competitive brands.
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