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Our IHS Markit team of automotive experts partner closely with automotive OEMs, dealers, and affiliate industries to deliver industry-leading audience, measurement, and insight products. The Polk Automotive Solutions suite of products are built on the industry’s most comprehensive US vehicle data assets, ensuring our capabilities span the entire car-buying lifecycle. We deliver a frictionless experience for our customers across all marketing and media channels including linear and advanced TV, digital, websites, social, out-of-home, direct mail, and email.
Learn more about our strategic approach to COVID response and recovery in this Audience Action Plan infographic.
In July 2013, IHS Markit, acquired R. L. Polk & Co., including Polk and CARFAX. Polk Automotive Solutions by IHS Markit is a suite of solutions built by our automotive experts, leveraging the industry’s most comprehensive US vehicle data sets to deliver industry-leading audience, measurement, and insight products. Our suite of solutions span the entire car-buying lifecycle to create Polk Audiences, Polk Demand Signals, and Polk Data Services.
Polk Audiences are available in all marketing and media channels including linear and advanced TV, digital, websites, social, out-of-home, direct mail, and email. Our curated Polk Audiences are available 24/7 in the LiveRamp Data Store, Oracle Data Cloud's Blue Kai, and most major media platforms.
Polk Audiences are predictive models created from insights found in the most robust automotive data in the industry, spanning over 30+ years. The suite of Polk Audiences are not limited to sample data, but built from comprehensive analytics of new and used transactions of each vehicle make and model sold in the United States.
Polk Audiences are designed to support any automotive marketing strategy, whether you are marketing vehicles, parts and service, motorcycles, recreational vehicles, or automotive finance and insurance. From retail events to vehicle launch campaigns, we have you covered with Polk Owner Audiences, Polk In-market Audiences, and Polk B2B Audiences.
Polk Demand Signals identify the automotive attributes most relevant to automotive marketers, including transactions for both new and used vehicles. Our comprehensive data set gives marketers insights into vehicles sold, whether they are new vehicles, used vehicles, your brand, or competitive brands.
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