Polk Audience Segments
Polk owner audiences enable marketers to reach households owning specific vehicles, based on predictive modeling and statistical analytics of vehicle buying patterns. We provide marketers the flexibility to reach audiences based on current or historic ownership of every vehicle make and model in the US, as well as attributes like vehicle age, brand loyalty, credit profile, and automotive payment.
Polk in-market audiences enable marketers to reach households modeled to be in-market for a vehicle. We identify the best prospects for campaigns based on attributes like in-market timing, vehicle make, model, fuel type, or lease term ending.
Polk B2B audiences enable marketers to reach businesses based on vehicle fleet size, types of vehicles in the fleet, and the category of business owning the fleet.
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