Negotiate favorable supply contracts

Listen to Rina Quijada, Senior Director of Latin America for chemical, explain how a petrochemical company expanded its market share through solid, long-term investments in multiple countries using IHS Markit data and forecasting across the entire supply chain. From feedstocks to end-use products, company leaders are making informed business decisions that set the stage for long-term growth.

One of the world's largest chemical companies has established itself as a leader in the solar energy sector by providing materials to manufacturers of photovoltaic (PV) cells. At a time when two-thirds of other providers went out of business, this company has successfully balanced its client portfolio and expanded its business in this sector.

This US subsidiary of the global industry leader – with headquarters in Japan and operations in 25 countries – compiled a list of more than 400 market opportunities before selecting 5 priorities and developing action plans to accelerate entry and increase traction in new markets. All five plans were approved by the parent company's CEO.

As a leader in the global specialty chemicals market, this US-based company has compressed business development research efforts from several months to a few weeks − supporting faster time to market -- as well as promoting a broader understanding of customer needs and uncovering fresh ideas from other fields.