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Medium- and Heavy-Commercial Vehicle Model Family Sales Forecast

Identify and determine the size of commercial vehicle business opportunities

In a volatile truck market, getting a validated forecast of future sales demand is essential. The Medium and Heavy Commercial Vehicle Model Family Sales Forecast provides a seven year view into future demand for vehicles greater than 6 tons.

The forecast combines vehicle registration data with IHS Markit proprietary forecast methodology to provide an unprecedented level of detail enabling greater precision for volume and product planning workflows. No other company is able to forecast at this level of detail and reconciliation.

With the MHCV Model Family Sales Forecast you will be able to:

  • Predict sales volumes of individual truck model families by region and country
  • Assess competitive sets or custom segments/groups of truck model families
  • Evaluate the impact of new truck model introductions

Original research and in-depth analysis of the world’s major commercial vehicle markets

Data/Forecast

The MHCV Model Family Sales Forecast provides 7 year unit sales forecasts delivered in monthly buckets for vehicles over six tons. Written forecast analysis and accompanying data sets are updated quarterly.

Available global or by region

  • North America (US and Canada) 
  • South America
  • Western Europe
  • Central Europe
  • Eastern Europe 
  • Greater China 
  • India 
  • Japan/Korea
  • ASEAN
(Italics: Coming soon)
Regional overviews
  • Economic forecast by country: Economic snapshot, GDP, labor market, inflation, interest rates and other key indicators
  • Sales/demand overview: Top-line sales volume analysis by country and by OEM for region including YTD trends and commentary on likely future direction
  • OEM overview: Short-term and long-term sales outlooks for each region’s major manufacturers, showing volume trends for major model families with explanatory notes
Cycle Plan Charts
  • Visual platform analysis – Short term and long term
  • Start of sales and end of sales dates (SOS & EOS) for models in each region
  • Illustrates known or expected OEM platform changes
Sales Volume Analysis
  • Actual and forecasted sales volumes by region
  • By gross-vehicle-weight class
  • By brand and group
  • By model family
  • By vehicle platform (architecture)
Tables

Prior year, current year plus seven forecasted years

  • Region
  • Country
  • Global sales sub-segment (weight class)
  • Region body type (artic/tractor vs. rigid/straight)
  • Global cab type
  • Sales parent
  • Sales brand
  • Platform
Segmentation
  • Brand
  • Model-Family
  • Platform
  • Program Code
  • Vehicle Type (artic/tractor vs rigid/straight)
  • Country

Industry Success Stories

How IHS Markit Proved that Renting from Enterprise Holdings Impacts Vehicle Sales

This industry leader verified that customers who rent cars through its regional subsidiaries are 55% more likely to buy a new vehicle and 45% more likely to buy a used vehicle – purchasing 1.3 million new vehicles within 6 months of renting.

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Price Toyota acquires and retains customers through targeted direct marketing

As part of an established dealer group in Maryland and Delaware, this market leader has successfully built customer loyalty –achieving 743% return on investment from targeted mailings, selling 135 additional vehicles through one 4-month campaign and verifying that 65% of vehicles sold were to existing customers.

SEE CASE STUDY

How Advanstar Quantifies the Quality of Consumer Show Audiences

This provider of the International Motorcycle Shows, a series of consumer events in markets throughout the US, obtained credible data that showed increased sales and revenue following their events – e.g. attendees were nearly 9 times more likely to buy a new motorcycle than the average US household.

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Events

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Industry Event 17 January 2019

2019 NAIAS Annual Briefing & Show Preview

Please join us for our annual IHS Markit Briefing (...)

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Industry Event 15 January 2019

23rd Annual Loyalty Awards at Automotive News (...)

IHS Markit will be hosting the 23rd Annual Loyalt (...)

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