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Media & Advertising

Navigate today's dynamic media landscape.

The rise of digital technologies has transformed how advertising, cinema, games, music, television and video are consumed. Media companies — both hardware and content developers — have had to alter how they reach and retain customers. Understanding and analyzing the competition is vital for achieving success in a shifting media landscape.

IHS Markit provides comprehensive business intelligence focused on the dynamics, strategies and trends of today's advertising, home entertainment and media markets — to help you:

  • Uncover revenue opportunities in new media markets
  • Assess strategic partnerships, mergers and acquisitions
  • Build and refine product strategies across multiple media
  • Drive competitive benchmarking and positioning

Products & Solutions

  • Advertising

    Today's advertising professionals must navigate a rapidly changing and fragmented environment, with numerous and diverse elements vying for consumer mindshare. As mobile apps and online platforms have increased in popularity, advertisers are finding it harder than ever to get the attention of their target audience.

    Attain a holistic, global view of the modern advertising world and its myriad challenges with our timely analysis and data on established media including cinema, magazines, newspapers, radio and television — as well as the emerging, digital-driven landscape of mobile and online platforms.

  • Cinema

    The cinema landscape continues to see marked changes in content distribution, packaging and production. In play are various forces disrupting how movies are exhibited and consumed, including new distribution models, continuing advances in digital technology and the emergence of new growth markets. Such weighty financial and technical concerns bear down heavily on distributors and studios alike.

    Stay up to date on developments in the global film and theatrical industries with our deep and expert perspective on the modern cinema market and cogent analysis of performance metrics for specific companies and regions.

  • Digital Media

    The consumption of digital media is now a conventional, commonplace activity, ingrained into the fabric of everyday life. And thanks to the growth of broadband, consumers find it easier than ever to watch a streaming movie, interface with a mobile app or interact on social media. But as market players, customer offerings and infrastructure investments for digital media continue to expand both regionally and globally, unsettling new models promise to shake up things even more.

    Obtain nuanced, compelling views into today's sprawling online and digital media landscape with our vast panorama of data and analysis on broadband media, home entertainment, connected devices, mobile media, online music, social media and video on demand.

  • Games

    The leisure gaming sector is experiencing deep and disruptive changes in its business models, distribution, industry and platforms. Staying "in the game" requires a strategic grasp of the rapidly shifting game-plays animating this lucrative and evolving global market.

    Gain the upper hand in the dynamic, competitive universe of games media with our substantive coverage and rigorous tracking of the global interactive leisure software marketplace.

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