Navigate today's dynamic media landscape.
The rise of digital technologies has transformed how advertising, cinema, games, music, television and video are consumed. Media companies — both hardware and content developers — have had to alter how they reach and retain customers. Understanding and analyzing the competition is vital for achieving success in a shifting media landscape.
IHS Markit provides comprehensive business intelligence focused on the dynamics, strategies and trends of today's advertising, home entertainment and media markets — to help you:
- Uncover revenue opportunities in new media markets
- Assess strategic partnerships, mergers and acquisitions
- Build and refine product strategies across multiple media
- Drive competitive benchmarking and positioning