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Automotive Sales Operation Forecast

Understand the impact of the latest actuals on your full year sales performance

As market growth flattens, competition intensifies. In this environment, quick forecast updates are essential to making swift tactical adjustments and driving successful operational growth. Regional OEM headquarters and national sales companies (NSCs) need immediate answers on how the latest vehicle actuals will impact their full year sales planning.

The Automotive Sales Operations Forecast provides three-year forecasts available within days following the release of monthly actuals. Updated twelve times per year, the Sales Operations Forecast greatly enhances an automakers ability to adapt their short- to mid-term plans, better achieve future sales targets, and benchmark against their competitors. The forecasts enables users to:
  • Determine future market volumes/sales targets
  • Check current performance against planned targets and
  • Identify future segment white-space
  • Assess market potential for future vehicle introductions on model and body type level
  • Analyze and forecast segment and body type trends
  • Anticipate the impact of a competitors new vehicle launch on your brand's volumes

Industry Success Stories

CityTwist Helps Auto Dealers Rev Up Conquest Sales and Reduce Costs with Targeted Marketing, Verified Results

As a partner to hundreds of US auto dealers, this email advertising firm has enabled them to increase web traffic, lower marketing costs per vehicle, sell more incremental vehicles per email, and earn higher profits. In the process, this firm has acquired new dealers to achieve 100% year-over-year growth for 3 years and maintained strong client loyalty with 81% renewals.

Tier One Automotive Supplier Achieves Advantage In Global Hybrid Markets

Find out how a top automotive supplier is not only fulfilling the demands of OEMs as they react to the consumer marketplace, but also driving the evolution of technologies that impact what is produced by those OEMs. Vasanth Krishnaswami, PhD, Senior Innovation Consultant for IHS Product Design, describes this company’s success.

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Hachette Filipacchi Media US Proved Performance in a Cluttered Media Marketplace

This leading creator of targeted media products provided content for a Toyota email campaign that achieved strong results – e.g. 37% increase in the number of people who opened the email and 81% increase in total clicks – and found that $12 million were spent on Toyota vehicles by the targeted audiences.

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Three Ways IHS Markit Helped Toyota's Global Distributors with Customer Loyalty Strategies

At its annual conference, this auto industry leader helped its global distributers share best practices and learn about the latest trends in sales, service and customer relationships – e.g., distributors in less mature auto markets learned about sophisticated models of business in established markets.

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