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Automotive Sales Operation Forecast

Understand the impact of the latest actuals on your full year sales performance

As market growth flattens, competition intensifies. In this environment, quick forecast updates are essential to making swift tactical adjustments and driving successful operational growth. Regional OEM headquarters and national sales companies (NSCs) need immediate answers on how the latest vehicle actuals will impact their full year sales planning.

The Automotive Sales Operations Forecast provides three-year forecasts available within days following the release of monthly actuals. Updated twelve times per year, the Sales Operations Forecast greatly enhances an automakers ability to adapt their short- to mid-term plans, better achieve future sales targets, and benchmark against their competitors. The forecasts enables users to:
  • Determine future market volumes/sales targets
  • Check current performance against planned targets and
  • Identify future segment white-space
  • Assess market potential for future vehicle introductions on model and body type level
  • Analyze and forecast segment and body type trends
  • Anticipate the impact of a competitors new vehicle launch on your brand's volumes

Industry Success Stories

Autobytel’s Network Captures Consumers that Represent Over 4% of All New Vehicle Retail Sales in 2014

This online automotive leader established a comprehensive program to analyze aggregated statistical sales results. Its analysts confirmed that consumers submitting leads through the company’s network accounted for 4.35 percent of all U.S. new vehicle in 2014 and that its leads close at three times the industry average.

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ŠKODA UK Uses PolkConnect™ to Build Aftersales Loyalty and Profitability

This European auto market leader is helping a group of retailers grow market share by achieving a response rate of 27% (well above manufacturer’s average), earn £1.9 million in revenue over 9 months, surpass their annual projections by £0.5 million+ and realize a 14:1 return on marketing investment.

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CityTwist Helps Auto Dealers Rev Up Conquest Sales and Reduce Costs with Targeted Marketing, Verified Results

As a partner to hundreds of US auto dealers, this email advertising firm has enabled them to increase web traffic, lower marketing costs per vehicle, sell more incremental vehicles per email, and earn higher profits. In the process, this firm has acquired new dealers to achieve 100% year-over-year growth for 3 years and maintained strong client loyalty with 81% renewals.

Hachette Filipacchi Media US Proved Performance in a Cluttered Media Marketplace

This leading creator of targeted media products provided content for a Toyota email campaign that achieved strong results – e.g. 37% increase in the number of people who opened the email and 81% increase in total clicks – and found that $12 million were spent on Toyota vehicles by the targeted audiences.

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Events

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IHS Markit Event 13 August 2019

Fuel for Thought - Episode 7: Making Money wi (...)

A monthly IHS Markit discussion focused on automo (...)

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IHS Markit Event 01 August 2019

Mexico Outlook Seminar 2019

IHS Markit, analytics leader in key sectors for t (...)

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IHS Markit Event 06 August 2019

2019 CAR Management Briefing Seminars

IHS Markit will be hosting our annual evening eve (...)

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