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Automotive Sales Operation Forecast

Understand the impact of the latest actuals on your full year sales performance

As market growth flattens, competition intensifies. In this environment, quick forecast updates are essential to making swift tactical adjustments and driving successful operational growth. Regional OEM headquarters and national sales companies (NSCs) need immediate answers on how the latest vehicle actuals will impact their full year sales planning.

The Automotive Sales Operations Forecast provides three-year forecasts available within days following the release of monthly actuals. Updated twelve times per year, the Sales Operations Forecast greatly enhances an automakers ability to adapt their short- to mid-term plans, better achieve future sales targets, and benchmark against their competitors. The forecasts enables users to:
  • Determine future market volumes/sales targets
  • Check current performance against planned targets and
  • Identify future segment white-space
  • Assess market potential for future vehicle introductions on model and body type level
  • Analyze and forecast segment and body type trends
  • Anticipate the impact of a competitors new vehicle launch on your brand's volumes

Industry Success Stories

Price Toyota acquires and retains customers through targeted direct marketing

As part of an established dealer group in Maryland and Delaware, this market leader has successfully built customer loyalty –achieving 743% return on investment from targeted mailings, selling 135 additional vehicles through one 4-month campaign and verifying that 65% of vehicles sold were to existing customers.

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Hachette Filipacchi Media US Proved Performance in a Cluttered Media Marketplace

This leading creator of targeted media products provided content for a Toyota email campaign that achieved strong results – e.g. 37% increase in the number of people who opened the email and 81% increase in total clicks – and found that $12 million were spent on Toyota vehicles by the targeted audiences.

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MAHLE Uses Automotive Data to Succeed in the Global Aftermarket

Headquartered in Germany, this leading supplier of parts for the global automotive/engine industries serves as a knowledgeable advisor to its distributor and OES customers -- offering relevant parts in high demand geographic markets and forming plans that impact part production/distribution.

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How Advanstar Quantifies the Quality of Consumer Show Audiences

This provider of the International Motorcycle Shows, a series of consumer events in markets throughout the US, obtained credible data that showed increased sales and revenue following their events – e.g. attendees were nearly 9 times more likely to buy a new motorcycle than the average US household.

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Events

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IHS Markit Event 06 November 2019

IHS Markit Customer Event at AAPEX 2019

IHS Markit at AAPEX 2019

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IHS Markit Event 05 November 2019

Automotive Aftermarket Product Expo (AAPEX 2019)

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IHS Markit Event 08 October 2019

Fuel for Thought - Episode 9: EV Adoption in (...)

A monthly IHS Markit discussion focused on automo (...)

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