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Defense Industry Consulting

Develop effective strategies and capture new revenue

Want to develop the most effective market strategies? Improve your chances of winning new business?

Jane's defense consulting service leverages the world’s leading industry and national security expertise to deliver proven business solutions, both strategic and operational, to large and small clients around the world. Get impartial, reliable answers to your most complex, critical and urgent questions, allowing you to:

  • Meet and exceed customer requirements
  • Position products and services competitively
  • Develop winning bids and proposals
  • Partner and acquire for success
  • Recognize and manage risk
  • Identify profitable new business opportunities

Consulting and Advisory Services

While Jane's can support a range of activities, our consultants specialize in providing independent, impartial guidance and advisory support in two fundamental business areas:

Market Strategy

Guidance on product, commercial and competitive strategies to enable businesses to drive long-term profitable growth:

  • Product development and positioning
  • Opportunity identification and market access
  • Competitive positioning
  • Partnering and M&A
  • Scenario modeling and stress-testing
  • War-gaming for businesses
  • Risk analysis and management
Opportunity Capture

Advisory and teaming support to help companies win defense procurements of strategic importance to the business:

  • Customer requirements analysis
  • Competitive environment analysis
  • Commercial obligations analysis (e.g. offsets)
  • Bid teaming
  • Proposal development
  • Risk analysis and management


Other consulting businesses use Jane's data and insight, but their consultancy projects are inevitably limited by their lack of specialist expertise. Exclusive Jane's benefits include:

  • Experience
    Guidance by aerospace and defense subject-matter and industry experts

  • Knowledge
    Access to the world's leading defense, and security insight and analysis.

  • Support
    Assistance from a global network of Jane's experts in the world's industries, markets and technologies

Industry Success Stories

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