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Perception Analytics

Perception studies and online surveys to gather actionable feedback from the capital markets

IHS Markit’s Perception Analytics help corporate issuers understand how investors and analysts perceive their company, how effectively their corporate messaging strategy is resonating with the Street, and what the market expects going forward.

By conducting Perception Studies, online surveys, and regular investor feedback, clients can gather sentiment analysis on strategy, management, and communications, help steer C-suite discussions, shape investor perceptions, and differentiate their investment story.

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Perception Study Product Portfolio

IHS Markit’s portfolio of Perception Study products offers customized tools to gather market feedback specific to our clients’ objectives, timelines, and budgets.

PERCEPTION STUDY (Perception Advisory)

Qualitative and quantitative perception study that delivers actionable insights to IR, management, and the Board.

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Ongoing feedback from the investment community throughout the year during earnings releases.

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Our differentiators


Our subject-matter experts conduct in-depth perception interviews as a knowledgeable extension of client IR teams, prioritizing engaging dialogue over a Q&A survey approach.

Our extensive coverage of multiple time zones and languages enables our team to service a global client base with an understanding of regional differences in corporate structures and investor expectations.


Our analysis process blends a quantitative and qualitative approach that synthesizes a vast amount of direct market feedback into actionable, digestible key findings.

We provide clients with a seamless and effortless workflow by integrating data and insights from Investor CRM, Global Markets Intelligence, Investor Targeting, and IR Advisory.


Our comprehensive database of management and IR ratings from a global client base provides industry, market cap, and geographical benchmarks.


As a trusted name in perception outreach, we leverage existing relationships with the buy- and sell-side communities to encourage participation in our perception studies and gather sensitive market feedback.

Issuers can rely on our team to represent their IR and management teams and ask thought-provoking questions that garner honest, actionable feedback from the market.

The IHS Markit team did a fantastic job in conducting our 2020 perception study under extremely unique and challenging circumstances. When we initially submitted the request, no one was anticipating a global pandemic. The feedback received at such a critical time became immensely useful, as we adjusted our IR messaging and enhanced our disclosers to better satisfy the market’s expectations in the current climate. The IHS Markit team completed the study without delay and presented a concise and easily digestible report. The call transcripts yielded tremendous insight as well.

Raymond Posadas
Director, Investor Relations
Allison Transmission

We were very pleased with the overall IHS Markit investor perception study process, including developing a good understanding for our business, swift execution of the interviews, and well-prepared results. The tangible recommendations will help us to refine our strategy and further improve communication with investors. Altogether, the perception study exceeded our expectations.

Jan Strecker
Head of Investor Relations
Deutsche Börse AG


Robin Auten

Ms. Auten was the founding member of the Perception Analytics team at Ipreo (now part of IHS Markit) and has cultivated a proprietary methodology for conducting sentiment analysis on a range of economic, business development, and investment topics.With nearly 30 years of capital markets experience, she is a trusted advisor to boards of directors, executive management teams, and investor relations officers on best practices in corporate strategy and communications.Prior to IHS Markit, Ms. Auten was director of CapitalBridge's North American Market Intelligence Group. She provided day-to-day leadership for all aspects of the Group, including stock surveillance, perception studies, investor targeting, and bondholder identification services. Ms. Auten earned her Bachelor of Arts in economics at The College of the Holy Cross.

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Qian Shin

Ms. Shin is a senior advisor to mid- and large-cap companies and provides Investor Relations teams, management teams, and Boards of Directors with actionable insights from the investment community.Ms. Shin leads the ESG Perception Advisory offering and partners with companies to better understand their ESG positioning and materiality within the investment community. Ms. Shin also specializes in market landscape research for IHS Markit's partners and clients, with published investor sentiment reports spanning economies such as Japan, Russia, China, Brazil, GCC, and India. She led the development of the Perception Benchmark Database. She holds a Bachelor of Science in Finance and Marketing from the Carroll School of Management at Boston College, and has worked in New York, London, and Boston.

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Preston Gelman

With over a decade of experience, Mr. Gelman has unique insight into the capital markets and a thorough understanding of how corporate issuers can best leverage market intelligence to improve the positioning of their investment case and solicit more institutional investment capital.He is one of the co-creators and founders of IHS Markit's Investor Day Advisory Board, which is a full-service product solution that helps public companies plan for, execute, and measure the impact of their Investor Days and Analyst Conferences.Mr. Gelman holds dual degrees in Finance and Consumer Behavior & Marketing from the A.B. Freeman School of Business at Tulane University.

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Michael Miller

He is an IR veteran with over 20 years of experience in the financial services industry. Prior to joining IHS Markit, Mr. Miller spent 5 years abroad as Head of Investor, Media & Public Relations at National Bank of Abu Dhabi. Before that, he held leadership roles at leading global institutions including BNY Mellon, Dun & Bradstreet, Arthur Andersen and T. Rowe Price.Mr. Miller earned his bachelor's degree in Accounting at University of Delaware and an MBA in Finance at University of Maryland. He is a CFA charterholder.

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