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Global Consumer Markets Service

Enter new markets and launch products with confidence

Do you know how product demand will differ from country to country?

This service compares consumer spending across 100+ countries for 36 categories, filling a critical information gap for companies selling into the global marketplace. Quarterly-updated 20-year forecasts provide detailed consumer spending and income distribution data, accompanied by qualitative analysis of economic, social and demographic factors influencing spend in each country. With powerful data access and reporting tools, you can:

  • Identify, size and enter high-growth markets and segments
  • Predict consumer buying patterns
  • Measure product penetration rates
  • Anticipate demand impact of economic and demographic shifts
  • Create sophisticated regional marketing plans
Post-pandemic recovery in consumer markets How are markets rebounding? Our special report provides insights
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What's Included


Quarterly Reports
Executive summaries and PowerPoint presentations on the global/regional economic and consumer environment.

Country Reports
In-depth reports for 100+ countries covering consumer market spending, income distribution, trends, drivers, macroeconomic context, inflation outlook and labor markets

Consumer Debt Reports
Analysis of the local consumer finance business and credit demand for US, Brazil, Russia, India, China and European countries

Special Reports
Deep-dive analysis of topical issues pertinent to global consumer spend

Data & Forecasts

Long-term forecasts (quarterly updates)
20-year forecasts for 100+ countries across 36 consumer spending categories; forecasts cover income distribution, population, labor force, and economic/socioeconomic indicators; historical data available back to 1990

Short-term forecasts (quarterly updates)
4-year forecasts for the local consumer finance business for US, Brazil, Russia, China and European countries; coverage includes outstanding and new loans

Member Privileges

Analyst Access
On-demand access to more than 150 full-time economists

Global Conferences
Invitations to IHS Markit conferences, providing direct interaction with experts and peer networking opportunities

Solve Your Business Challenge

Challenge Solution
I need to anticipate market changes, understand consumer buying patterns and conduct cross-country market analysis. Review quarterly executive summaries and detailed special reports on regional and global consumer market dynamics.
I can’t find a thorough assessment of consumer and demographic trends across countries. Use our country reports to compare consumer trends and economic factors tied to income distribution and consumer spending.
I need to assess global opportunities and risk, size and segment country markets and set sales and revenue targets. Leverage consumer spending forecasts for up to 36 categories across 100+ countries.
When faced with a timely decision, I can’t find objective intelligence or expertise. Email any of our 150 economists directly for a fast response.

The Changing Landscape of American Retail Sales

American retail sales dynamics are in flux due to a growing disparity in US income distribution and the increasing strength of e-commerce sales channels.

Click sections below to explore current trends.

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