Enter new markets and launch products with confidence
Do you know how product demand will differ from country to country?
This service compares consumer spending across 100+ countries for 36 categories, filling a critical information gap for companies selling into the global marketplace. Quarterly-updated 20-year forecasts provide detailed consumer spending and income distribution data, accompanied by qualitative analysis of economic, social and demographic factors influencing spend in each country. With powerful data access and reporting tools, you can:
- Identify, size and enter high-growth markets and segments
- Predict consumer buying patterns
- Measure product penetration rates
- Anticipate demand impact of economic and demographic shifts
- Create sophisticated regional marketing plans