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Connected Devices & Media Consumption Intelligence Service - Premium

Unlock opportunities in the digital media distribution space with a thorough understanding of consumer behavior worldwide.

Access a combination of in-depth market research and consumer survey data for unparalleled insight into connected devices and media consumption. Understand how connected devices can be used to drive demand for a vast array of media distribution services.

With the Connected Devices & Media Consumption Intelligence Service – Premium from IHS Markit, you receive our market tracker with highly accurate, continuously-updated information on the audio-visual connected device landscape, as well as on the technology ecosystems that content service providers use to distribute online media. As part of the Intelligence Service, direct access to analyst insights and exclusive assistance ensures you keep pace with the latest market news and developments.


Key coverage:

  • Consumer profiles, device use cases, user demographics, consumer usage statistics, viewing behavior by device/service
  • Drivers of video consumption across platforms and services
  • Consumer perceptions, preferences and market shares of traditional versus online video platforms
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What’s Included

Connected Devices & Media Consumption Intelligence Database

Delivered in Excel format and via TRAX® –  an online data visualization tool, the tracker delivers data on consumer media consumption in 75 countries, providing detailed insight and analysis on:

  • The overlap of penetration and usage of media consumption devices from smart TVs to digital media adapters
  • The interplay and overlap between device ownership and media subscriptions and services
  • The relationship between different media service adoption and usage, including online video services and Pay-TV packages
  • Connected device users and use cases, including detailed analysis of consumer usage statistics and viewing behavior by device and service type
  • The consumer segment currently not utilizing connected devices and media services, along with detailed evaluations of consumer perceptions
  • Why consumers are using connected devices and media services with comparisons to other segments and countries at different stages of connected devices and media penetration development

Topical overview and in-depth strategic reports detailing country, company and industry-level analysis

Analyst Insights

Frequent analyst commentary on product launches, market news and analysis

Access to Industry Analysts

Customers receive direct access to our subject matter experts and industry analysts to discuss latest market trends or clarify any data and answer questions.

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