North America Light Olefins

One of the world's largest independent energy exploration/production companies responded to a request from the Government of Mozambique by sponsoring a third-party study of requirements for developing trillions of cubic feet of natural gas as well as the value of related mega-projects for the local economy and people. The study was completed in only 30 days.

This national oil company wanted to give investors confidence so they developed a two-pronged strategy to grow its core oil business and set the stage for launching a new chemical business, while staying abreast of market changes and avoiding up to $4 billion in potential costs/risk to its reputation.

As a leader in the global specialty chemicals market, this US-based company has compressed business development research efforts from several months to a few weeks − supporting faster time to market -- as well as promoting a broader understanding of customer needs and uncovering fresh ideas from other fields.

This US subsidiary of the global industry leader – with headquarters in Japan and operations in 25 countries – compiled a list of more than 400 market opportunities before selecting 5 priorities and developing action plans to accelerate entry and increase traction in new markets. All five plans were approved by the parent company's CEO.