Asia Aromatics

Dedicated to promoting sustainable development of Canada’s largest hydrocarbon processing region, this leading association gained objective, third party expertise/credibility for investor research that identified Alberta's 4 most competitive chemical products -- and brought 11 companies to Alberta for tours and discussions .

As a leader in the global specialty chemicals market, this US-based company has compressed business development research efforts from several months to a few weeks − supporting faster time to market -- as well as promoting a broader understanding of customer needs and uncovering fresh ideas from other fields.

This US subsidiary of the global industry leader – with headquarters in Japan and operations in 25 countries – compiled a list of more than 400 market opportunities before selecting 5 priorities and developing action plans to accelerate entry and increase traction in new markets. All five plans were approved by the parent company's CEO.

Listen to Rina Quijada, Senior Director of Latin America for chemical, explain how a petrochemical company expanded its market share through solid, long-term investments in multiple countries using IHS Markit data and forecasting across the entire supply chain. From feedstocks to end-use products, company leaders are making informed business decisions that set the stage for long-term growth.