We assemble highly deliverable CASS-certified audiences for direct mail services. We work closely with agencies and fulfillment houses to deliver audience files in a way that is compatible with the fulfillment house's operations. We also offer database marketing solutions that enhance data and make it compliant to USPS requirements. In addition, we can close the loop by measuring actual sales activity thus enabling you to optimize campaigns.
- Lower your mailing costs
- Reduce undeliverables and returned mail
- Enable optimization of campaigns
Email is highly cost effective for automotive marketing and provides you with the most direct line of communication for conversion to sales. IHS Automotive solutions include:
- Prospecting email solutions
- Prospect email license
- Prospect email deployment
Through our partnership with ODC/DLX (Oracle Data Cloud/Datalogix), we supply the audiences and measure and optimize campaign performance. Digital channels include:
- Display advertising (Banner ads)
- Social Media
- Mobile (ie: Smart phones)
Drive more in-market shoppers to your dealership by offering time-sensitive, high-value “hooks” to selected prospects that can only be redeemed in-store. Through our partnership with HookLogic, IHS can deliver targeted prospecting files enhanced with HookLogic redemption codes. AutoHook, by HookLogic can be offered via your website, email, mobile, direct mail, third-party leads, and print advertising.