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Campaign Activation

Precision activation at scale for direct mail, email and digital media

Do you need help reaching the right audiences?

IHS Markit provides a host of solutions to enable vehicle marketing. From audience analysis and audience targeting, through activation to campaign measurement and optimization, we provide the solutions you need to increase loyalty and conquest buyers from other brands. Our Automotive Campaign Activation solutions include:

  • Direct Mail
  • Email
  • Digital Media
Direct Mail

We assemble highly deliverable CASS-certified audiences for direct mail services. We work closely with agencies and fulfillment houses to deliver audience files in a way that is compatible with the fulfillment house's operations. We also offer database marketing solutions that enhance data and make it compliant to USPS requirements. In addition, we can close the loop by measuring actual sales activity thus enabling you to optimize campaigns.

  • Lower your mailing costs
  • Reduce undeliverables and returned mail
  • Enable optimization of campaigns

Email is highly cost effective for automotive marketing and provides you with the most direct line of communication for conversion to sales. IHS Markit solutions include:

  • Prospecting email solutions
  • Prospect email license
  • Prospect email deployment
Digital Media

Through our partnership with ODC/DLX (Oracle Data Cloud/Datalogix), we supply the audiences and measure and optimize campaign performance. Digital channels include:

  • Display advertising (Banner ads)
  • Social Media
  • Mobile (ie: Smart phones)

Industry Success Stories


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IHS Markit Event 09 July 2019

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