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Business Market Insights

Predict where your business will thrive in the United States

Could you better size and target markets? More effectively allocate resources?

This robust database provides business employment and output forecasts by state, MSA and county. We generate business activity indicators by county at the 4-digit NAICS code. Private companies, financial institutions and government agencies leverage this granular data to more accurately estimate industry size and growth potential in a particular location.

This one-of-a-kind resource helps you:

  • Size and segment markets and measure penetration
  • Sharpen sales, marketing segments and geographical targets
  • Assess demand for raw materials, finished goods and services
  • Forecast sales nationally, regionally and locally by market segment
  • Improve sales, revenue and profit performance
  • Uncover new market opportunities and avoid potential risk

What’s Included

Data & Forecasts

Semiannually updated 25-year business activity forecasts for US states, metros and 3,140+ counties based on 4-digit NAICS code:

  • Number of business establishments (with historical data from 1990)
  • Employment (with historical data from 1990)
  • Real and nominal sales (with historical data from 1997)
Workflow tools

The flexible online platform features workflow tools that let you:

  • Upload in-house data
  • View data in tables and dynamic charts
  • Download data to Microsoft Excel and save for future updates
  • Create custom graphs and export into PowerPoint as native objects
  • Visualize information with dynamic heat maps
  • Perform calculations and easily create custom aggregations

Data Methodology & Sources

Our economists and business analysts leverage leading employment and establishment sources to create an initial forecast. They align these initial forecasts with IHS Markit macroeconomic, industry and regional forecasts to ensure accuracy and consistency.

  • US Census Bureau - County Business Patterns (for county-level detail)
  • Census of Ag, USPS, BEA (for farm, railroad, postal service and government data)
  • Annual Survey of Manufactures (for sales)

Solve Your Business Challenge

Challenge Solution
Where should I invest sales and marketing resources? Use short- and long-term business segment forecasts at the county level to effectively allocate resources.
Where is the greatest growth potential for my business or service? Target new markets with county-specific industry performance data.
How can I better manage my production levels and inventory? Identify industry growth and contraction areas to accurately manage production and optimize inventory levels.
How can I measure market penetration? Integrate your company data with detailed industry and geographical data to elucidate market share.

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