Custom Market Reports and Data Feeds

Understand your competitive environment

Need to understand how automotive industry dynamics affect your business? Plan your market strategies?

Automotive, driven by Polk, offers customized statistical reports and data feeds to meet your specific business needs. You stipulate frequency (from a one-time report to regularly scheduled feeds), granularity (e.g., down to make/model by ZIP code), filtering (including geography, time periods, segments, brand and more) and delivery methods (e.g. CSV, map, chart, spreadsheet). This tailored automotive market analysis helps you:

  • Discover which vehicles are selling in your market
  • Understand who is buying different vehicles
  • Determine where to concentrate marketing
  • Gauge your own sales against competitors
  • Identify which vehicles to promote
  • Assess your market reach

What’s Included

Statistical Data

Up-to-date national vehicle registration data can provide a complete picture of US vehicle purchasing patterns, including:

New Vehicles
Industry-leading source of transactions for first-time registered vehicles in the US and Puerto Rico

Used Vehicles
Ownership change transactions for registered vehicles the US

VIO (Vehicles in Operation)
Census of US cars and trucks registered for on-road operations derived from official state registration records

In-depth Detail
  • 70+ vehicle attributes through our best-in-class VIN decoder
  • 10+ demographic attributes
  • Industry-leading ethnic coding
  • Time periods down to the month
  • Geographic breakouts from US down to census tract
Mapping Analysis

Color-coded maps translated from geo-summarized data support strategic planning, sales presentations and campaign tracking. Available for pre-defined or custom geography. Can be scaled from page size up to 34" X 44". Visual depictions of your market, based on the latest 12 months, help you analyze:

  • Market share
  • Market volume
  • Competition
  • Dealer Sales

Industry Success Stories


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IHS Markit Event Mar 28, 2018

2018 Spring Automotive Client Briefing - Milan

Join our experts as we discuss our latest researc (...)

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IHS Markit Event Mar 27, 2018

2018 Spring Automotive Client Briefing - London

Join our experts as we discuss our latest researc (...)

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