Customer Logins

Obtain the data you need to make the most informed decisions by accessing our extensive portfolio of information, analytics, and expertise. Sign in to the product or service center of your choice.

Customer Logins

Measure Vehicle Loyalty, Conquest and Defection

Build, measure and improve vehicle owner loyalty

Which models and makes are pulling away your customers? Whom should you target with your conquest campaigns?

Holding onto your loyal customers and winning new buyers is more important than ever. To help you address this challenge, IHS Markit offers a web-based loyalty analytics tool that tracks all vehicle purchases per household during the past ten years. Going beyond traditional survey methods or partial data samples, this transaction-based tool allows you to quickly assess owner loyalty and defection regarding all new vehicle purchases by geography, vehicle traits, financing and demographics over time, so you can agilely respond to the market and preserve long-term growth.

Drive customer loyalty in a few, easy steps
Request a live demo
Automotive Loyalty in a Post-COVID World Our experts take a look back on registration and loyalty trends following the 2008 recession to prepare for a post-COVID-19 reality.
IHS Markit Automotive Loyalty Summit 15 April 2021, 1 PM EDT | Virtual Webinar

Automotive Loyalty Awards from IHS Markit

What's Included

Data

IHS Markit Loyalty Analytics Tool data can be accessed 30 days earlier than what is available via custom reports:

  • Current year and five-year transaction history
  • Vehicle characteristics
    • Make
    • Model
    • Manufacturer
    • Segment
    • Details (body style, drive type, fuel type, cylinders, doors)
  • Repurchase timing
  • Geography
    • National
    • State
    • Zip code
    • OEM custom
    • DMA
    • Region
    • Area
    • Metro
    • PAI
  • Demographics
    • Ethnicity
    • Gender
    • Income
    • Age
  • Financial attributes
    • Lease/purchase
    • Captive/non captive
    • Financial institution
  • Time periods
    • Years (calendar, model)
    • Quarters
    • Months
    • Rolling (3, 6, 12 months)
    • Year-to-date
Analysis
  • Compare your own brands or your brands against those of your competitors to understand retention performance, opportunities, and threats
  • Quantify loyalty behavior – both in absolute numbers and percentages – by dealer, lender, regional, vehicle and demographic characteristics
  • Track loyalty, conquest and defection at the dealership level
  • Compare repurchase behaviors: leases vs. purchases, captive vs. non-captive, and lending institutional loyalty
  • Evaluate the impact of make, model and vehicle characteristics – such as fuel, body style, drive and number of cylinders – on purchase decisions
  • Analyze new-to-new and used-to-new buyer behavior
  • Calculate conquest-to-defection ratios
  • Determine return-to-market counts
  • Measure purchase cycles by examining how long owners take between vehicle purchases
Segmentation

Compare vehicles by:

  • Type (car/truck)
  • Custom or standard segment
  • Manufacturer
  • Make/model
  • Vehicle details (body style, number of doors, number of cylinders, drive type, fuel type)
Dashboards

In Flow Out Flow Dashboard

  • Quickly understand how a model conquests, retains and loses owners to internal and external competitors
  • Differentiate between loyalists, model switchers, conquests and defections

Model Scorecard Dashboard

  • View standardized metrics for either makes or models
  • Understand make or model loyalty, conquest, defection, and C/D ratio trends
  • Drill down from US levels to DMA levels

Source of Sales Dashboard

  • Decompose the total registration volume for any make or model
  • Understand sales from new and used, loyalists and conquests
  • Filter Make and Model SoS by time (two years by month) and geography (US, State and DMA)
User-friendly Functionality
  • Enjoy the simple point-and-click, drag-and-drop format
  • Choose from either household and/or disposal methodologies (the latter assumes one vehicle is disposed for every new vehicle acquired)
  • Leverage custom segmentation for competitive vehicle groupings
  • Customize target geography
  • Use dashboards for at-a-glance data visualization of what's happening
  • Quickly download and export results
  • Save queries for future use

Experts

Tom Libby

In this role he provides data and analysis to several automotive clients, and he also gives data and commentary to the media. He has more than 25 years of experience in sales, marketing and industry analysis in the US new and used vehicle markets. Tom currently serves on the Board of Directors of the Society of Automotive Analysts and served as president of this organization in 2009. Previously an adjunct professor of market research at Pepperdine University, Tom holds a Bachelor of Arts in History from Amherst College, US, and an MBA in Marketing from Columbia University, US.

View Profile

Events

IHS Markit Webinar 09 December 2021

US loyalty quarterly review

The December 2021 IHS Markit US loyalty webinar wi (...)

IHS Markit Webinar 15 December 2021

Canadian Light Vehicle Sales Outlook

Light vehicle demand has cooled off due to invento (...)

Follow Automotive on Twitter

{}

Resources

Explore

{"items" : [ {"name":"login","url":"https://loyalty.polk.com","enabled":true,"desc":"Product Login for existing customers","alt":"Login","large":true,"mobdesc":"Login","mobmsg":"Product Login for existing customers"},{"name":"facts","url":"","enabled":false,"desc":"","alt":"","mobdesc":"PDF","mobmsg":""},{"name":"sales","override":"","number":"[num]","enabled":true,"desc":"Call Sales</br><strong>[num]</strong>","alt":"Call Sales</br>[num]","mobdesc":"Sales","mobmsg":"Call Sales: [num]"}, {"name":"chat","enabled":true,"desc":"Chat Now","mobdesc":"Chat","mobmsg":"Welcome! How can we help you today?"}, {"name":"share","enabled":true,"desc":"<strong>Share</strong>","mobdesc":"Share","options":[ {"name":"facebook","url":"https://www.facebook.com/sharer.php?u=http%3a%2f%2fihsmarkit.com%2fproducts%2fautomotive-loyalty-conquest-analytics.html","enabled":true},{"name":"twitter","url":"https://twitter.com/intent/tweet?url=http%3a%2f%2fihsmarkit.com%2fproducts%2fautomotive-loyalty-conquest-analytics.html&text=Automotive+Loyalty%2fConquest+Analytics+%7c+IHS+Markit","enabled":true},{"name":"linkedin","url":"https://www.linkedin.com/sharing/share-offsite/?url=http%3a%2f%2fihsmarkit.com%2fproducts%2fautomotive-loyalty-conquest-analytics.html","enabled":true},{"name":"email","url":"?subject=Automotive Loyalty/Conquest Analytics | IHS Markit&body=http%3a%2f%2fihsmarkit.com%2fproducts%2fautomotive-loyalty-conquest-analytics.html","enabled":true},{"name":"whatsapp","url":"https://api.whatsapp.com/send?text=Automotive+Loyalty%2fConquest+Analytics+%7c+IHS+Markit http%3a%2f%2fihsmarkit.com%2fproducts%2fautomotive-loyalty-conquest-analytics.html","enabled":true}]}, {"name":"rtt","enabled":true,"mobdesc":"Top"} ]}
Filter Sort