Automotive Online Shopper Insights:
Campaign Insights

Gain valuable insights to website visitors, campaign participants, current sales and service customers and leads.

Automotive Online Shopper Insights from IHS Markit offers a comprehensive shopping profile of each consumer refreshed daily. Marketers and agencies can utilize this data to deliver targeted, one-to-one messages to consumers at the right time in the purchase funnel with unprecedented granularity. For each consumer recognized through a number of methods, a detailed profile includes:

  • Days in market current shopping cycle
  • General timing index to purchase
  • Top preferred vehicles, price and preference
  • Daily indicator of sustained, decreased or same level of shopping activity from the previous day

Who uses it?

  • Automotive dealers
  • Agencies
  • Automotive marketers
  • OEM marketers

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