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Automotive Consumer Surveys

Gain car buyers opinions about E-Mobility, user experience and connected car apps

How do you track the changing automotive lifestyles of today’s “connected” consumer?

IHS Markit Consumer Survey reports and companion databases indicate that innovative technologies, new services and increased connectivity are key deciding factors when considering a new vehicle purchase. The surveys take input from more than 8,000 vehicle owners intending to purchase a new vehicle within the next 36 months, across eight key automotive markets  - the United States, China, Germany, United Kingdom, Japan, India (new), Brazil (new) and South Korea (new).

These surveys enable you to:

  • Identify which services are must-haves for consumers intending to purchase a new vehicle for personal use in the next three years
  • Understand the propensity of consumers who would be willing to pay for these advanced technologies and assess how much they would be willing to spend
  • Anticipate market needs for new solutions

IHS Markit offers three consumer surveys containing the thoughts of new car intenders on the following topics:

  • Automotive Connected Car Consumer Analysis
  • Automotive User Experience Consumer Analysis
  • Automotive E-Mobility Consumer Analysis (New for 2019)

Deliverables include written reports in PDF format based on PowerPoints and datasets formatted in Excel and SPSS.

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Available Surveys

Connected car

Today’s consumers demand that their infotainment system have connected features such as emergency response notification, remote vehicle controls, turn-by-turn navigation, Wi-Fi, telematics services, and more. IHS Markit estimates that some 158 million total vehicles are connected today and that 438 million will be connected by 2023. Today’s consumers expect a fresh software experience throughout the duration of ownership and for performance lag and bugs to be resolved through speedy over-the-air updates and ongoing software enhancements. Today, this is an engrained customer expectation largely driven by their experiences within the mobile space. This means automotive-centric apps and connected solutions that mimic what the consumer is used to in the mobile-, smart home-, wearable technology-, and PC- space is paramount to automakers facing a growing threat from IT companies who are entering the automotive space, like Google and Apple. Topics cover:

  • Connected hardware
  • Apps in the car
  • Platform information
  • Services
  • Autonomy and urban mobility
User experience

Vehicles are increasingly defined not only by the technology and features enabled, but by the underlying UX connecting them all together. In the next five years, it is estimated that the automotive industry will add more than 44 million new display systems, enabling all-new content flexibility for automakers to attract new consumers. At the same time, rapid advancements in speech recognition and driver monitoring capabilities will offer an even more intuitive and rich in-vehicle experience for the next generation of vehicle interiors. Topics cover:

  • Heads-up display
  • Driver monitoring
  • Speech & virtual personal assistants

 In 2019 it is expected that approximately 8 million alternative propulsion vehicles will be produced globally with roughly 25% of those being electric vehicles. In the coming years these figures are expected to continue growing through further legislative initiatives and consumer acceptance. Topics cover:

  • Consumer consideration
  • Consumer motivation
  • Charging infrastructure
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