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Automotive Performance Marketing

In today's competitive automotive environment, targeting the best performing audiences is critical. IHS Markit can identify WHO is likely to be in market and WHAT they are likely to buy.

With over 2000 predictive models mapped to over 125 million US households, Polk Predictive Audiences by IHS Markit provide the building blocks to meet any targeting needs – and daily measurement to prove it.

  • Connect with your best prospects: Activate on marketplace insights with audiences that reflect the different facets of the industry. Target by loyalty, ownership and purchase propensity to makes, models, vehicle segments, and other vehicle and transaction details
  • Deploy successful campaigns across all channels: Be it digital, TV, electronic or direct mail, we can help you get your message out via channels that resonate with your audience:

  • Measure your marketing efforts: With 99% of all US vehicle registrations and sales captured, we tie your marketing efforts back to vehicle transactions giving daily insight into campaign performance

From predictive audiences to campaign measurement, we will help you connect with your best audiences enabling you to conquest new customers, retain existing ones, build brand awareness, and increase revenue.

Products & Solutions

  • Polk Predictive Audiences

    Promote new and used vehicles, parts and service, year-end clearance, vehicle launches and prospecting/conquesting campaigns with our predictive audience solutions.

  • Audience Performance Measurement

    Complete coverage of offline sales tied to your marketing efforts, measuring the effectiveness of your automotive marketing efforts.

  • Owner Database Services

    Looking to improve customer communications? Owner database services cleanse, update and enrich your automotive CRM and lead databases.


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